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AgriTalk with Vijay Pratap Singh Aditya, Co-Founder CEO & Director, Ekgaon

Vijay, let’s start with the most frequently asked question – will the farmer pay for a technology based service? While people are still asking this question, you started working on a model more than a decade back. What were the challenges you had to overcome and ideas that worked for you? To use a clichéd word, value. Once again, whether a farmer will pay or not will depend on his perceived value....