7 search results for "go to market"

Before Launching a New Product know your Competitors to fine-tune your GTM Strategy

Go-to-Market strategy is a plan to employ the resources (internal & external) of an organization to deliver great customer value and gain a competitive edge. A Go-to-Market strategy is a business plan that defines how to enter a new market to reach target customers or launch a new product/ service.While building a GTM plan, businesses face many challenges due to rapid innovation and daily chan...

Scaling the Next Billion Market

2 very successful leaders who have led iconic businesses, talk about creating scale in the most promising emerging market. This session will be in a Q&A format. What are the business models which worked Applying innovation to speed and scale The challenges & opportunity Lessons on leadership Scaling the Next Billion Market Digital innovation is changing the world faster than we can imagine...

Is Social Media A Waste of Time or still an opportunity if you strategize?

Social media is the latest target for almost every digital marketing initiative; however, most users often feel claustrophobic when overwhelmed with meaningless clutter of content and media. Social media initiatives celebrate the personalized approach of creating valuable connect with the target audience, building trust with them and resonating your brand’s values within them. But with every...

Is GeM Government’s e-marketplace listening to the real issues?

Is GeM listening to the real issues? MAIT wants to know According to MAIT, there are over 19,000 buyer organisations registered on the GeM platform and 50,000 sellers and over 3,60,000 products have been listed so far. The Manufacturers’ Association for Information Technology (MAIT), the apex body representing India’s IT hardwaresectors and certain manufacturers, expressed concern over the governm...

A go-to-market strategy for startups in this digital era

Customers, not markets, buy your products. So, going to market demands a deep understanding of your customers’ needs and behaviors. A strong strategy builds your organization’s capabilities to sell more.  It involves putting forward the right prices at the right time via the most effective channels. Today’s dynamic digital era demands companies to tailor-make their strategies to reach customers.  ...

Strategizing Go-to-Market: Deliver unique value proposition and achieve competitive advantage

Go-to-Market (GTM) strategy is the plan of an organization, utilizing all of their resources – internal and external, to deliver their unique value proposition to customers and achieve competitive advantage. With the end goal to enhance the overall customer experience.   Some of the questions that comes to our minds are: How to derive a good GTM strategy for your products? How have the succe...