5 search results for "marketing strategy"

Is Social Media A Waste of Time or still an opportunity if you strategize?

Social media is the latest target for almost every digital marketing initiative; however, most users often feel claustrophobic when overwhelmed with meaningless clutter of content and media. Social media initiatives celebrate the personalized approach of creating valuable connect with the target audience, building trust with them and resonating your brand’s values within them. But with every...

Powerful digital marketing strategy for tech companies

How to create a powerful digital marketing strategy that tells your story to the right audience at the right time   Crafting a smart digital marketing strategy in a B2B ecosystem is definitely challenging. But the scenario gets further complicated when you are at the strategizing your digital marketing approach for your IT / Tech company. The rules have changed significantly for the B2B marketer i...

Marketing Strategy- Awareness, Interest, Desire, Action

An acronym of Awareness, Interest, Desire, Action which can easily be used to develop an amazing content marketing strategy that generates results for any type of product or service. It’s all based on the marketing funnel and where your buyers are in their buying cycle. Awareness This is the process by which your audience is learning your products, services, or problem. The audience only knows tha...

Digital Marketing Strategy For Global Product Startups

A Product, no matter how good, will succeed without great marketing. Great product companies like Druva, Freshdesk and Zoho have also been great at marketing. This post will leverage my experience of growing a $1,000,000 business with $1 investment and highlight global online marketing strategies that work effectively within the budget constraints of early stage startups. We will focus on the foll...

The Multilingual Content Marketing Strategy

A report from Pagefair says that approximately 200 million people worldwide have installed ad-blockers. This obviously came as bad news to marketers who had been relying heavily on paid ads as part of their marketing strategy. Lucky for them, content marketing is a way to continue marketing efforts and reach consumers with messages they need. The fact that many of the companies out there are swayi...