7 search results for "sales and marketing"

Ask me Anything with Satinder Juneja, Head of Marketing, L&T Infotech

Satinder Juneja is a senior marketing professional with over 23 years of experience in B2B industries across IT & Telecom domains. He is Head-Marketing at L&T Infotech (LTI), responsible for Corporate Marketing function. Prior to that, he has worked for NIIT Technologies, Microsoft, Aricent, HCL Infosystems, AirTel, and The Hindustan Times in various roles in marketing. He also consulted w...

Sales and Marketing alignment does not work without …

Operations !! Sales and Marketing cannot be aligned without the (respective) Operations – Sales Ops, Marketing Ops & Customer success Ops teams being aligned. In most companies, the Sales and Marketing teams seem to get the most attention, budgets and resources. For too long, they have worked in separate silos, with different priorities and KPI. Although they are the under-appreciated co...

Batman Vs Superman: The Story on Sales and Marketing

In the recent blockbuster movie Batman Vs. Superman, without knowing each other well, Batman and Superman fought their way through dramatic turn of events only to realize how they could be each other’s greatest allies. Let’s see how this reflects sales and marketing in real world. 10 years ago, sales was essentially looked at as a person driven engagement – there was a notion that without a sales ...

Sales and Marketing Alignment – The Revenue Formula

Here’s a round up of the Q&A from the LeadSquared webinar session on Sales and Marketing Alignment.  You can watch the recording here: View the Recording We got really great questions as well that have been compiled in this post: Question 1 For start-ups which are sales heavy, how long should marketing keep nurturing the lead, keeping in mind the revenue target for the year? Now, this wo...

Sales and Marketing in the Age of Data: Challenges and Opportunities

Sales and Marketing in the Age of Data: Challenges and Opportunities If land was the primary raw material of the agricultural age, and iron that of the industrial age, then data is the primary raw material of the information age. The Age of data The volume, variety and velocity (the famous three Vs of big data) of the data currently being captured is unprecedented. As recently as 2000, digitally s...

Is it prime time for Data, the ‘glue’ that brings Sales and Marketing together?

In today’s fully connected world, Data is the “glue” that brings Sales and Marketing teams working together. This discussion, held on 11 April 2016 in Mumbai, by the Sales and Marketing SIG focused on the need for alignment of Sales and Marketing for Organisational Success. This event, the second in the series discussed how Data can help both teams work together in harmony for Business Advantage. ...

Aligning your Sales and Marketing functions – A Special Interest Group Launch

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a direct effect on top and bottom line performance. This is a feedback from about 1000 Sales and Marketing Professionals – 55% ...