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The Edtech Story #1: The Edtech Landscape: A brief Overview

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The Edtech Story A blog series by NASSCOM covering in-depth analysis of the Edtech Sector during COVID-19 #1: The Edtech Landscape: A brief Overview INTRODUCTION “Edtech” or “Technology in Education” is not a new buzzword. It is a sector which has evolved over the last few years and emerged to become the fastest growing sector during Covid-19.  Increase in digitization, the start-up ecosystem continuously innovating to provide new services, the ever evolving consumer base and the COVID-19 situation has given the Edtech sector both in India and globally a huge boost. In the following series of articles I will be analyzing the key trends in the Edtech sector and its progress during the COVID-19. The first in this series is a brief overview of the sector with some parallels drawn between...

Riding the SaaS Storm

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Riding the SaaS Storm IT industry has always been called by it major sections like BPM, IT services, Products, ER&D. But with time the sub segments under these categories are spreading its wings and gaining equal importance. Now one of the biggest example of this sub segment is Software as a Service (SaaS). SaaS which is an important part of software product is getting more and more mainstream. The continuous digital adoption and cloud era is making many organization to adopt SaaS and create SaaS based solution. Over and above ease of use and pricing models make SaaS as superstar in this era. In COVID time when the businesses are bleeding, SaaS is expected to maintain its constant growth. The burgeoning rise of SaaS is felt not only the industry but also the economy. To understand the ...

The Need to Shift from Event to Event-Tech in COVID-19

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The Need to Shift from Event to Event-Tech in COVID-19 We are living in a world where social distancing has become a norm and for obvious reasons, the industry where social distancing goes for a toss is the Event industry. Event management is thus one of the worst affected industry in the COVID world. But one thing the COVID era has taught to the World is to find “Opportunity in Diversity” and like other industries, Events industry has also started to take the innovation route to make their business sustainable. And as with everything else what has come to their rescue is “Technology” Physical events are the best way to interact, learn, network and showcase. However, COVID-19 has put a full-stop to all such events. So, Event management companies have taken the route of online events to con...

The Technical Story of an Indian Postman

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The Technical Story of an Indian Postman The SaaS API Postman From App to APIs If we talk about the top disruptor in the last decade it won’t be any popular app, it is API, the Application Programming interface. You name any app and it must be incomplete without being integrated with other systems for communication data and for all this what’s required is an API. The problem of managing a host of APIs and collaborate seamlessly is the challenge for most of the developers around the world. So, Postman helps users to develop APIs and manage them. Right from Designing to publishing, debugging to testing, all can be done on one platform. A powerful collaboration platform for the entire API development lifecycle. The Start: A guy who got frustrated from testing and monitoring APIs write a code ...

“Pivot”: The New Buzzword for Start-ups in COVID-19

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“Pivot”: The New Buzzword for Start-ups COVID19 has impacted almost every start-up in one way or the other. From cost reduction to right-sizing, from curtailing expansion plans to rethinking business models, start-ups are reinventing themselves to stay afloat in this crucial time. In this negative environment, what matters for a start-up is it to find some opportunity in current adversity. Pivoting is a new way forwards for Indian start-ups in this current pandemic. Recent NASSCOM start-up pulse survey also highlighted how start-up are brainstorming around to find new opportunities by pivoting / business model change / strategy change etc. As per the survey, 54% start-ups seeking new opportunities to pivot.   Pivoting is not all about changing the business area, it about tweaking prod...

Industry 4.0 and its impact on startups

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By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd. COVID-19 has made a paradigm shift in the way we think and go about life. Inside the four walls of our houses, we are forced to evaluate our practices, make changes, learn new things and create opportunities that would have never existed. For business owners, they have moved to the digital world and it has proved to be a major growth opportunity. Startups are learning to work with some of the best technology which has been at their disposal for years. Various articles and discussions ignited by multiple organisations suggest that this has accelerated the fourth Industrial revolution (or as it is called – Industry 4.0) which had set in at the turn of this decade. We couldn’t agree more! What is Industry 4.0? It...

Incubator and Accelerator stimulating start-up ecosystem in COVID 19

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Incubator and Accelerator stimulating start-up ecosystem in COVID 19 In these tough times, start-ups are one of the sectors facing the major heat. And if we especially talk about the early stage start-ups, they are impacted the most. Incubators and Accelerators have always played an important role in helping and building Indian start-up ecosystem and same kind of support is required from them during these COVID era. To understand this NASSCOM organized a webinar last week on “Incubator and Accelerator stimulating start-up ecosystem in COVID 19” where we discussed on various aspects around the impact, expectation etc. So we have gathered key highlights of the webinar below: Mohit Gambhir, Innovation Director, Innovation Cell-Ministry of HRD Shankar Kumar, Advisor, GIZ GmbH Poyni Bhatt, CEO,...

It’s all about UNIQUENESS in COVID19

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It’s all about UNIQUENESS in COVID19 Start-ups with distinctive offering “Opportunity in Adversity” has been a proven mantra for a long time. But the main point is that this opportunity should be catered tactfully and effectively so that it doesn’t fail. COVID is one of the biggest adversity for human race but at the same time it is also bringing lot of opportunities with it. Now in this huge market and with high competition, what matters is the uniqueness of the solution offered to the customer and some start-ups are exactly doing that. Let’s not talk of funding here and just focus on the uniqueness because good things always has a buyer: Below are some solutions and services which caught my attention because of their uniqueness in some way or the other Edtech Edtech has been one of the s...

START UPS TO BE THE ‘NEW NORMAL’ IN INDIA

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  Covid-19 crisis is on its peak, where most of the businesses have shut down and industries are not working with their full potentials. Many of the manufacturing units stopped producing goods. These units are not operating, but the expenses are moving forward, there’s no stopping. It is a difficult situation since there are less source of revenue. This will definitely have a huge impact on this ecosystem. However, on a positive side, if we see, lockdown had bubbled with so many new ventures and India has actually moved forward with innovation and courage. The fight with corona virus is open to all type of start-ups, companies and innovators, which had filled a lot of gap between the demand and supply of essentials to fight this novel cause. Some of the start-ups I would like to highl...

How A Technology Partner Can Help Startups Overcome Tech Challenges

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Here’s a fact check for all the entrepreneurs: Each year, over 595,000 businesses fail while those that succeed only sum up at 32,000! If nothing else, this stat proves one thing- Entrepreneurship is not easy and 95% of the businesses that ‘take the leap, fall flat’. There are various challenges that entrepreneurship throws at your way and only 5% of the people are able to face and overcome these challenges. Whether you’ll succumb to these challenges or emerge victorious depend on how prepared you are! We all know that today, the biggest challenges for any startup revolve around technology. Tech challenges have drowned the boats of many startups even before they start to sail. In this write-up, we have compiled the 5 biggest tech challenges that startups face and how partnering with a tech...