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Sales & Marketing

6 Cost-Effective Marketing Ideas for Small Businesses

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Whether you are looking for the best marketing ideas for small companies or you want to market your products to enhance your customer base, if your answer is yes, then you are in the right place. After going through this post, you will be able to utilize low budget marketing ideas efficiently. Also, you will be able to boost your business by using these ideas. But, you should be ready to put your legs into shoes of unconventional ideas. Also, you should think out of the box to market your brand when the budget is the issue. You can use these cost-effective marketing ideas to propel your business in the same way as big companies do. Here are fantastic marketing tips for small businesses when you have an economical budget: Create a blog that engages the audience Blogs are highly beneficial f...

5 ways to monetize your website or blog

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Your website or blog showcases your business or idea to the rest of the world. You put lots of effort in building that dream website so that it can draw an audience and get huge traffic. But in addition to getting that traffic, if you can get some rewards in the form of money from your blog that you started out as a hobby or leads that convert from your business website, nothing can beat it! However, to reap the rewards from your website/blog, you need to have patience. Also, some planning in the right direction may help you to monetize your website or blog sooner than expected. And hence, this post :). Here are 5 ways that you can use to make money from your site or blog. #1 Go for Pay Per Click (PPC) Advertisements As per Wikipedia, “PPC is defined simply as “the amount spent to get an a...

Best Practices for Customer Satisfaction Survey

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Every business success is dependent on two main factors – retaining the existing customer base and making constant efforts to convert them into loyal customers. But in the whole process, the main challenging part is to engage with the customers, assess their levels of satisfaction/dissatisfaction, and the main reasons behind it. Although there are numerous platforms available to interact with your customers and collect their valuable feedback, it’s difficult to keep track of their responses. This is why most of the businesses around the world employ CSAT or Customer Satisfaction surveys. Objective of Customer Satisfaction Surveys The objective of a Customer Satisfaction Survey is to keep a pulse on your customers by knowing their views that allow you to understand the pain points in your p...

How Point of Sale solution is helping retailers amid COVID-19

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COVID-19 outbreak has affected all the companies including hard-working owners, distributors, producers, delivery drivers, workers, and all sorts of retailers. Government and social reactions are evolving at a rapid rate, and we agree, there is nothing important than supporting them. But due to this situation, small businesses and retailers are failing with the current operating system and need a robust solution like POS. It helps to ring up transactions, measure inventory, and accept payments. A best POS system can track data from transactions, maintain inventory, produce reports, and store contact data from customers. Here’s how POS solutions are making the lives of retailers easier. A POS system at your retail store rings out orders, monitors inventory, and helps your business grow...

A Quick List: 11 Reasons Why You Need a Mobile Website

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No Hyper-inflated statistics; just 11 simple reasons: Optimized for handheld devices, Mobile websites have a streamlined navigation and improved download speed, both of which significantly enhance the user experience. Mobile-specific features like mapping functions are especially beneficial for you if you’ve a local business as visitors in your geographic proximity can easily find your website with location-aware technology. Mobile website = Higher rankings on mobile-friendly search engines like Google and Yahoo. You can place your business/website in a growing number of mobile and local directories. Mobile websites are “in”. They help you stand out as a contemporary brand. Mobile websites can be accessed on-the-run; anywhere, anytime. One doesn’t need access to a PC/laptop to get in touch...

How Content Marketing Increases Website Traffic

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Understanding How Content Marketing Life Cycle Works to Increase Website Traffic Writing content for ‘content marketing’ can be the highest order of ‘meta’ that can be. But what can we do, this is the ‘in’ thing! New articles cropping up on the web everyday about the same are testament to the fact that there is a range of audience out there who want to know how to use it to increase engagement and conversions on their website. Getting rid of advertisements and expensive sales-generating tactics, content marketing relies on publishing informative material which interests a niche group and then viral distribution of the same. An ‘inbound marketing’ tactic, it stems from the belief that quality content will naturally attract a large amount of people, thereby increasing brand awareness and web...

Quick User Acquisition Guide for Mobile App Owners

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A business without a sound user acquisition strategy is like lyrics without melody. Or a pool without water. Or a smartphone without internet connection (Imagine that…). Even if your product is outstanding and has been revolutionary in providing solutions to people, you can’t expect to meet your goals unless you entice new users to try it out. This is what the “user acquisition” strategy is all about. It entails the process of bringing new customers to your business. The goal is to create a sustainable acquisition strategy that evolves with new and changing preferences. Every business niche has a customized pattern of user acquisition. However, user acquisition for mobile apps is the hardest. The cutting-edge competition in this domain calls for a design that can stand out and speak for it...

Ten Tips For Small Marketing Teams

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Many of us work with a small marketing team. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less with most of them spending the majority of their time on lead generation and content creation through inbound marketing strategies, as well as juggling multiple tools, channels, and tactics to try and achieve their goals. When the stress and pressure of delivering high volumes of qualified leads isn’t getting any easier, how can small marketing teams manage the multitude of channels, tactics and online possibilities to meet their goals? Here are 10 tips to help small marketing teams to kill it. #1 Focus Focus is important for every company, but for small marketing teams lacking resources, the focus is essential. It’s essential in...

Accept Artificial Intelligence with Natural Love

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“The coming era of Artificial Intelligence will not be the era of war, but be the era of deep compassion, non-violence and love.” – Amit Ray, Pioneer of Compassionate AI Movement   Artificial Intelligence (AI) was initially kept aside for only computer scientists as the other sectors thought that it has nothing to do with their domains and it will be extremely complex and dangerous to handle. But soon this notion was changed and people started adopting AI but with a lot of speculation. AI as we all know is shaping today’s world in a completely new mould. The question is. Are we ready to take it up? According to a recent PwC study, 72% respondents viewed AI as a “business advantage”, however, research shows that 85% of AI projects fail due to risk, confusion and lack of upskilling amon...

What does Net Promoter Score mean, and why should you measure it?

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How would you determine the health of your customers? By using some metric. Isn’t it? But it might be confusing at times to use which metric as there are numerous customer experience metrics available in the market. And you might also be thinking which metric to use? One specific and simple to use metric that can help you understand your customers better — NPS or Net Promoter Score. The metric is used by almost every business worldwide to measure customer loyalty while giving you an overview of a customer’s experience. For instance, by looking at NPS scores, you can quickly identify your loyal customers that are responsible for an increase in numbers of promoters.  You can review their feedback to know why they love your brand. The details are further used to create effective loyalty progr...