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Take the Lead: How MSME’s Can Opt for Digital Marketing and Generate Quality Sales

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By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd.   Rightly said, digital marketing has entirely remodelled the way Micro, Small & Medium Enterprises (MSMEs) engage and connect with their customers. In essence, it allows MSMEs to adequately put their brand in front of their target audience at the right place and time – cost-effectively and measurably. Marketing for MSMEs’ can incorporate many offline local advertising methods. But alongside, small to medium enterprises also need to include a healthy share of the digital marketing strategy to maximize their sales. They need to embrace a digital marketing strategy that enables their brand visibility and develop an interactive connection with their users.  Luckily, digital marketing is also a cost-effec...

How SMEs are benefiting from Data in ‘Big’ way?

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Data has a pivotal role to play in today’s technologically advancing world. Data is deriving valuable insights and speeding up decision making for businesses. Efficient use of big data can thus change the way businesses operate. Estimates suggest that by the end of 2020, there will more than 40 times more data as compared 2015. Multinationals and large conglomerates are already taking advantages of big data. However, small and medium enterprise are also making efforts to utilize the potential of big data. Big Data and SMEs Due to their infrastructure, processes and systems, large organisations are better placed to generate and utilize big data to gain better insights. However, it is a struggle for the SMEs. As the volume of their business is small, the volume of data they generate also ten...

SME in India and Growth Matrix for SME

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SME in India and Growth Matrix for SME SME1 has been ‘Engine of Growth’ in India and will continue to be so in New India for more than one reasons, i.e. adding to the GDP, employment, consumption, regional growth, suitability, extended organisation as partners to large corporations, … SMEs have certain characteristics and traits, developed & established over years across sectors, across geographies. Interestingly, in true sense, every Startup is no different than any other SME. However, Startups have come up very differently in many ways despite being a SME. Their origin has been backed by extremely different mindset and purpose like innovation & disruption. To stay focused on SME, it may be appropriate to bring-in the Start-ups reference in given context to drive a given point. “S...

Recovery Plan for MSMEs Post the Pandemic Situation

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By Mr. Vikram Kumar, Co-Founder and Managing Director, SRV Media Pvt. Ltd. The current COVID outbreak has left a lasting impact on the economy. Global supply chains are down, imports and exports are stalled, and unemployment is surging in. Across the world and India, Micro, Small and Medium Enterprises (MSME) have been impacted the most.  Thousands of stranded and jobless migrant workers across the country are proof of how MSMEs have seen the worst casualty of Covid-19. According to the Annual Report of the Department of MSME published in September 2019, there are 6.34 crore MSMEs in the country (urban and rural India). They employ over 11 crore people. 55% of the employment happens in urban MSMEs. Further, the report says that seven Indian states account for 50% of all MSMEs. These are Ut...

Building A Resilient Organisation: A path forward

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Due to the COVID-19 pandemic, SMEs are facing a huge challenge to survive and remain productive as a business while ensuring employee safety. Here is an SME Best practices document to give you an insight into the present business issues and how we can address them and build a sustainable work model to keep businesses productive in the face of current crisis.

SOPs for Back to Work Post COVID-19 Lockdown

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As the country gets back to work post the COVID-19 lockdown, it is critical for businesses to offer a safe working environment for it’s workforce. Here’s a document outlining effective SOPs that can be followed by the organisations to ensure good health and safety of employees on return to work.