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Unleashing workforce potential in the Era of AI
Unleashing workforce potential in the Era of AI

March 18, 2024

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The AI revolution is set to fundamentally alter the structure of the global economy and labour markets in unprecedented ways. This is true of India as much as it is of the rest of the world. Like the earlier industrial and internet revolutions, AI too holds the potential to cause some disruptions in the job market, while augmenting human capabilities in most areas, and creating several new job roles that have not existed before. LinkedIn’s data suggests that no sector of the economy will be untouched by AI and though the degree will likely differ according to the industry, the net impact will be overwhelmingly positive.

An analysis by LinkedIn on the spread of AI skills across 25 countries indicates that the rate at which LinkedIn members incorporated AI skills into their profiles almost doubled following the launch of ChatGPT, rising from 7.7% between May and November 2022 to 13% from November 2022 to June 2023. Simultaneously, member applications to AI jobs increased by an average of 12% from December 2022 to September 2023. Furthermore, conversations around AI on LinkedIn have increased by 70% globally, since GAI surged in popularity.

As the world of work continues to evolve, we are faced with a labour market that is characterised by opacity, inefficiency, and inequity. The shortage of skills and talents in particular roles and sectors is having an adverse impact on related businesses. AI can help bridge this gap and support us in building an equitable workforce. This can be achieved by a skills-first approach where workers are no longer defined by the last job title they had or the particular degree they studied, but instead by the range of skills and experiences they can leverage. This is particularly relevant to new technology-driven sectors of the economy where there just aren’t the named degree-level qualifications, such as for AI prompt engineering. Even in more established industries such as education, if the hiring approach is limited to candidates with specific degrees, the talent pool might be relatively narrow. However, by adopting a skills-first approach, the pool of potential candidates can significantly widen. This approach enables the inclusion of a diverse array of individuals who possess relevant skills, even if they don’t hold a particular degree. 

On average, for workers without degrees, we see a 9% relative increase in their representation in those talent pools. For women, we see not only more coming in, in absolute terms, to those talent pools, but crucially — and especially in roles where women are under-represented — a 24% relative boost in their representation. This means not only are your talent pools getting bigger, but they’re expanding to include talent that has been historically overlooked, which in turn drives equity, as well as economic productivity.

To meet society's challenges, employers will need more people with different talents. Skills are changing so rapidly that if we continue to do things the way we’ve always done them, we won’t be able to keep pace with that change. AI offers us the chance to do that differently, if we use it well and responsibly.

Aditi Jha  
Director & Country Lead, Legal & Government Affairs  
LinkedIn - India  

Aditi


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