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Can No-Code app development give your company a competitive edge?
Can No-Code app development give your company a competitive edge?

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Software is eating the world. 

Ever since the pandemic hit the world in 2020, the landscape of work has changed forever. Since bringing all employees under one roof has become near to impossible, organizations have taken to hybrid working and work-from-home models. 

As a response, organizations of all sizes have been forced to accelerate their adoption of software and digital workspaces in order to remain operational. 

Owing to this sudden need for major digital transformation, software/technology has become the one-way ticket to survival. Every company has now become a software-dependent company and there’s no going back. 

Why do companies need no-code? 

No company can survive without adding software to its business processes. Naturally, there has been an ever-increasing need to build applications for a seamless and efficient digital experience.  

The shortage of a skilled workforce in the IT sector has become a major roadblock for companies embarking upon their journey of digital transformation. In addition, outsourcing or hiring highly-skilled IT personnel can prove to be very costly considering the budget constraints of organizations trying to survive in the post-pandemic world. 

This is where no-code comes to the rescue.   

No-code citizen development involves using visual and easy-to-use technology to develop applications. This allows existing workers, who have no coding experience, to create business solutions and fully functional applications. This results in less dependency on the IT department, innovation, and more time for the IT department for complex business solutions.  

Employees or business users can simply use the drag-and-drop interface to build applications. This empowers business users and the organization to stay ahead of the competition.  

Gartner predicts that by 2024, 80% of technology products and services will be built by those who are not technology professionals. There is no doubt that this prediction will be true in the near future, considering how easy it is for non-technical employees in companies to use no-code tools to automate business processes. 

How does no-code give your company a competitive edge? 

When it comes to the biggest competitive advantage, no-code opens up business users to a wide range of technical solutions to solve business problems. After all, business users are the ones who face problems on a day-to-day basis and will know best how to come up with effective solutions. With no-code, business users can use app development to solve daily problems.  

By encouraging business users and employees to collaborate and use their creativity to solve their problems, no-code promotes productivity and innovation. No-code can help employees develop seamless applications with every functionality they need. 

Applications that once required long hours of coding and technical knowledge can now be built on the go by business users. No-code can prove to be a cost-effective and time-saving tool as it allows users to replace repetitive and inefficient processes with better and agile processes. This leads to seamless business process automation and workflow automation. 

Another major advantage of no-code is that it is highly agile. It is faster to build, maintain, and update applications in this form of development. If business processes in the application need to be tweaked, improved, or changed, it can be done quickly and easily without any fuss. 

No-code citizen development removes the pain of dealing with highly-technical manual tasks and makes valuable time to accomplish more vital tasks. 

At the end of the day, what really matters is how your company stands out from its competitors. Irrespective of your industry, having good digital experience and workspace will add value to your organization’s brand and attract the right attention. The more adaptable a company is, the more appealing it is to clients who want a modern and personalized customer experience. This is exactly what no-code stands for customization and a seamless digital experience. 

The next step 

More than 65% of app development in 2024 is expected to be performed by no-code/low-code platforms, and this is just the beginning. Adapting to the changes and chartering them in a way that delivers value can not only help you stay ahead of the curve but can also aid in delivering exceptional customer experience. Exploring no-code development for giving your company that added push it needs to speed up the business process is a chance worth taken.  


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Vivek Goel
Founder and CEO

Vivek Goel is a B2B Marketing Expert. With over 20 years of leadership experience in IT companies spanning startups to industry giants in India and the USA, Vivek brings unparalleled expertise in strategy, marketing, business growth, operations, product development, and project management.

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