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How to Overcome the Difficulties While Creating Your Own Cryptocurrency? A Complete Guide for Crypto Startup

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In the crypto era, startups face plenty of unavoidable challenges. From creating a new cryptocurrency that individual and business holders can connect with to getting enough funding for their crypto project, it is easy for a crypto developer to get involved or affected where their energies should be guided. We have compiled a list of the challenges that you may face as a startup and the solutions that would work in your support. 1. A Massive Crowded Crypto Market: In the crypto market, there are more than thousands of crypto coins out there. Developers are coming up with new ideas by the day and the biggest challenge for a startup is creating a cryptocurrency that stands out from the rest. Of course, you might create a unique cryptocurrency, but how do you step into the market so you can g...

Power of tailor-made customer experiences: AI at the forefront of personalization

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91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Customers today have very low attention span and it is critical to show them exactly what they are looking for. This is where making the experience tailored to their requirements becomes extremely crucial. The success of personalised experiences is dependent on showing the right content to the right customer. The power of AI can make marketing campaigns much more streamlined and targeted to the needs of the customers. Source: CoFoundersTown 89% of digital businesses are investing in personalization AI plays a key role in the entire process of knowing the customer, identifying the right message/content and lastly communicating the same at the right time. Identifyi...

Understanding your customers: Customer personas and the role of AI

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70% of consumers say a company’s understanding of their personal needs influences their loyalty. In fact, 83% of consumers are willing to share their data to create a more personalised experience as long as businesses are transparent about how they are going to use it. Knowing your customer is the key for any successful business endeavour. Successful enterprises often have a clear understanding of what their customers want and the most effective way of delivering their products/services to them. The depth of knowledge is also crucial in knowing your customer’s interests, preferences and buying behaviour and can provide a competitive edge over others. Source: NoGood.IO Enterprises that are able to know what their customers want and what they expect can work on creating the right marketing c...

#TechFightsCOVID: 10 AI use cases to help retail enterprises amid COVID-19

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COVID-19 has had an unparalleled impact on the economy with a slowdown expected in most sectors including retail. In the short to mid-term, COVID-19 and subsequent nation-wide lockdown has further worsened the challenges faced by Indian retailers. With broken supply chains, it has led to a disconnected demand and supply making it difficult for retailers to cater to customer needs. It has also forced customers to rethink their purchase requirements and has led to a shift to contactless mode of deliveries, which is bound to become the new normal going forward. Establishing the right balance between demand and supply becomes key for retailers The Holy Grail for retailers is not only to identify the target customers and their real-time needs but also to proactively procure the right products t...

How to Improve Employee Management using Big Data?

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Analytics and reports with big data are the new assets into HR management and business. As data is the new fuel, businesses have adopted it as very important tool for improved customer experience, sales, productivity, and similar areas. Improving employee management and employee experience are some more and important applications of big data and analytics. In today’s date, a huge number of companies can be seen investing in tools like HR management software for big data. The dedicated HR software can help in tracking and storing helpful data. Later, this data can therefore be evaluated and improvisation in strategies can be brought. Tailored HR software with an integrated employee management system can provide crucial data like performance, KPI, and so on. HR and employee management can be...

The Future of PoCs in the New Normal: How Digitisation Will Define Business Strategy?

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Since March, life as we know it has been upended rather harshly. Businesses are facing unprecedented challenges today but leaders believe this is a time for change, and meaningful innovation. Raghuram Joshi, Senior General Manager, Cloud & IoT Implementations at Robert Bosch Engineering & Business Solutions talks about the renewed vigor in virtual Business Process Continuity, the need for digitization across the spectrum especially for SMEs and MSMEs, and how new-age innovators have to spend a considerable time on a proof of concept before approaching a large enterprise to partner with. Read more Welcome, Raghu, first thank you for taking your time and talking to us on the important topic of Digitization and the steps to achieve that.  It is wonderful to have you and looking forwar...

Data Warehouses vs. Data Lakes

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All data-driven organizations use data in three ways: To report on the past To understand the present To predict the future Data warehouses and Business Intelligence (BI) tools support reporting and analytics on historical data while data lakes support newer use cases that leverage data for machine learning, predictions, and real-time analysis. At Qubole, we have worked with more than 300 market-leading companies to address their data platform needs and based on our experience, we can net the differences between the two technologies to the following points: Support for the diversity of use cases Support for the diversity of data types Open vs proprietary architecture Support For The Diversity Of Use Cases Data warehouses are purpose-built and optimized for SQL-based access to support BI bu...

How Automation will impact the way we work?

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I happened to interview IAS officer Aditya Ranjan, who turned his passion for Robotics into reality by creating the COVID Cobot in his district Chaibasa to carry out food and medicine delivery services to COVID suspected or positive patients. It amazed me to see the work he did and I was intrigued to learn more. “The bot performs basic delivery services with ease,” he said thereby reducing risk of constantly coming in human contact with other members. “What is it that the bot cannot do then?” I enquired. “Well it cannot be empathetic. It cannot think of the next best possible creative solution. It cannot perform critical thinking activities. But it helps me and my team members perform these activities instead,” he gushed.     According to the Pew Research Center Survey on ‘Automa...

How the lockdown fuelled Automation?

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Washing Machine versus Hand Wash The washing machine adorns my house by occupying considerable space in the kitchen. Yet, elders in the house preferred hand washed clothes because ‘haath se dhoney par kapde zyada baariki se dhulte aur saaf hotey hai’(the hands do a better job at washing clothes leaving them cleaner than what the machine may not be able to achieve). We’re talking of BC (Before the COVID crisis) when the machine was left lonely, only to be turned to in case of emergency or when bedsheets were to be churned. Little did we know that this loner would soon become our best buddy through the COVID lockdown period effortlessly simplifying the washing and semi-drying process thereby leaving us with more time to focus on other chores. Left with no other alternative of human help, and...

How RPA Can Benefit Your Business ?

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RPA or Robotic Process Automation Technology is an innovative technology used to automate the business process by using bots, otherwise known as software robots, and Artificial Intelligence (AI). It allows computer software or bots to gather data and interpret them. They use it to manipulate the data, transact, trigger necessary response, and communicate with various other systems. RPA is a technology used to perform various tasks across the business applications in the same manner as humans. It is mainly designed to reduce redundancy and avoid handing off simple tasks to human employees. Various Benefits of RPA Many organizations are implementing RPA in order to automate their business processes and reduce human labor. The implementation of RPA has benefitted the organizations in numerous...