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COVID-19

COVID 19: A Marketers Perspective to change

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The Covid-19 pandemic continues to be a global threat, impacting millions globally. Global economic realities are significantly impacting every industry. In this unprecedented new reality, the massive changes in customer buying behaviour and change in outlook have put a significant onus on the Chief Growth Officers and the Marketing leaders. In a recent research published by Newscred 56 % of the CMO’s identified “Managing Shifting Priorities” as their biggest challenge. As organizations, adapt to this new normal and prioritize their goals for 2020. Marketers are struggling with entirely new challenges: What should be our message to the customers Where should we spend our marketing budgets Should we cut down spending or should we spend more A study by Conducter shows that more than 65% of m...

Digital Identity post Covid-19 pandemic

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Biometrics have caught keen attention due to cyber threats and data privacy concerns. For a post-coronavirus world, Biometric authentication will become a promising solution for verifying identities at a distance and without much human intervention. Biometric verification using Face, Fingerprints, Iris and so will see emerging innovations to face the aftermath effect of coronavirus pandemic. At this point in time, developed countries like China have already brought more innovation in identifying the infected patients at ease and contain the virus at a faster pace. For example, China uses facial recognition software to identify and diagnose potentially infected patients on smart healthcare buses. How Biometrics pave way for Contactless Technology: Several countries try and employ contactles...

Let’s prepare, not panic- what small businesses can do to survive the COVID-19 crisis.

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Starting from checking your Fund reserves to brainstorming with your team, here are few practical measures you can Perform to manage, this rapidly evolving Covid-19 Crisis situation. These guidelines will help you to overcome your front lines of the impact. Current Financial Health Check – It’s very essential to make informed decisions about your business based on your current financial or balance sheet. Check Possible Business Impacts – The impacts on business will likely be most significant in the following area: reduction in sales, staff availability, supply chain challenges & low cash reserves. Rework your Budgets – Whatever assumptions you may have used to Plan your budget are most likely no longer relevant. So, take the list of possible impacts of COVID-19 you h...

Going through a job crisis? Your perfect guide of the Do’s and Don’ts to emerge out of it!

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If you’re reading this, I am guessing you are probably someone who has lost a job or an internship program? Or maybe you know someone who did? Or even if you’re the person who had to let go of your talent in times of crisis, that is okay too. You all are in the right place.  Right now, the world economy is suffering from an unprecedented collapse. Never in our scariest thoughts did we imagine the future of work to be this uncertain. In the third quarter of the current fiscal, according to the FICCI report, the economy grew at a six-year low rate of 4.7%. The demand-supply equation of our current workforce is imbalanced. Travel and tourism, hospitality, aviation, and retail are amongst various other sectors which have undergone a major dip in its demand. It has increased its volatility in t...

Combating COVID-19 Pandemic with AI: Computer Vision Technology

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As the number of COVID-19 cases continues to rise, we can only think about curbing its spread. Wearing masks and gloves, frequent hand sanitization, social distancing, and early identification of infected people have become crucial. People are advised to stay at home and step out only for essentials. But, the challenge on the other side of the table is ‘manufacturing those essentials.’ If the businesses continue to be closed, shops will soon run out of essentials and people will run out of jobs and money. Businesses can’t restart operations at the risk of lives as restarting will put lives at risk – it’s a chicken and egg situation. Thus, with the majority of countries under lockdown, business continuity has become a key challenge for companies across the glob...

How to Prepare Your Business for any Crisis?

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The ongoing coronavirus outbreak is one of the most pressing topics for everyone. While you might be aware of the ways to protect yourself and others from being infected or preventing the spread of COVID-19, there’s more when it comes to protecting your business. Apart from the current pandemic, there are many types of disasters, such as fire, flood, or a hurricane, from which businesses need to protect themselves. Let’s explore some of the measures that you can follow to make sure that your business continues to operate regardless of the situation. Maintaining customer support Customer service is crucial for customers to get in contact with your businesses whenever they want. Hence, it is important to maintain uninterrupted customer support, irrespective of the situation you a...

Another infection lurking in the shadows, and it thrives during lockdown

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Length – 5 Minutes (1200 words) The blog discusses how the spread of COVID-19 and the resulting lockdown has serious implications on Cyber Security; and what companies and individuals can do to protect themselves     COVID-19 has led to a nationwide lockdown, constraining the movement of 1.3 billion people for over 5 weeks now. If we introspect the unpredictability of the crisis, it is commendable how swiftly authorities, hospitals, and corporates have responded to the crisis. It is too early to predict the economic impact and the jury is still out there on when there will be light at the end of the tunnel. However, if IT, ITeS & BPM sector manages to emerge unscathed, their response strategies during this crisis will become case studies to be taught in business schools for y...

Best Practices to Avoid Falling Prey to Phishing

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COVID-19 has put all of us in quarantine. It is the time to remain vigilant as cybercriminals are leveraging the fear connected with this outbreak using COVID-19 themed phishing scams. According to Google report, there were 149,195 active phishing websites in January 2020. This number increased to 293,235 (50%) in February and 522,495 (350%) in March. It shows how actively hackers are flooding phishing emails to get our sensitive information. Thus, we need to follow certain practices to keep ourselves safe and protected against phishing attempts.

What’s Keeping Datacenters Afloat During the COVID19 Pandemic?

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Amidst the global lockdown due to COVID-19, art in every form is being celebrated and one such philosophical line by writer Terry Pratchett comes to mind: “All was black, gloomy and awful. There was no light at the end of the tunnel – or if there was, it was an oncoming train.” Even as we are struggling to understand the impact of the pandemic on businesses, can the Datacenter industry see the oncoming train at the end of the tunnel? While in many cases this pandemic has proved to be a roadblock, it has also taught people to be flexible and adopt technologies that can keep the show going on. Let’s explore some of the domains in the Datacenter sector that have the potential to grow in this chaotic and uncertain situation. Cloud Computing: The pandemic has necessitated mandatory remote worki...

Manufacturing Industry and COVID-19! Is there a way to survive?

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The manufacturing industry is one of those sectors that solely depends on huge manpower for their operations. Many industrialists in the manufacturing sector are estimating that the COVID-19 crisis is going to affect them the most in comparison to others. There are some calculated facts giving rise to this concern among the manufacturing giants. Even though the government may lift the lockdown after some time, the economic slowdown will persist. Most of the manufacturing industries depend on outstation employees for working in their plants. But, nowadays, all of them have returned to their home towns due to lockdown. So, even with the lifting of the lockdown, finding workers to work in the plants will be difficult. What we are talking about here is Industry 4.0, i.e. the ultra advancement ...