IA – Conversational Advertising

Customers like to talk One of the pet peeves of marketers has been the low quality of leads generated through online campaigns. They attribute this to the fact that most clicks are from users who are not genuinely interested in their offers. One technology is about to change this problem by combining sales and marketing processes seamlessly to deliver a higher grade of customer experience and efficiency – Conversational Advertising. Here’s a typical example of how it works … Imagine empowering a regular online display ad (on computer and smartphone screns) to anwer viewers’ queries about the product displayed though a chat session without having to open up a messenger window. Basis the responses, viewers will get comparison of options and recommendations of ideal products for the viewer in...

BPM Trends- Building BPM capabilities for digital workplaces

Processes are the lifeblood of any business. Recognising this, leading enterprises have leveraged well desgined processes towards better decision making to gain sustainable competitive advantage in the market. The evolution of Business Process Management (BPM) over the years has been driven by changes in business needs, customer expectations, and enterprise technology innovations. Today, the transformation to a digital workplace has accelerated the pace thanks to technologies like cloud, robotic process automation (RPA) and Artificial Intelligence (AI). No more is it restricted to automation of repetitive activities. The scope of BPM now encompasses digitization of end to end processes with intelligent decision making in real-time. This helps exapand the benefits from efficiency to innovat...

Transforming Enterprise Service Management with Cognitive Technologies

In the competitive and highly regulated industries, organizations need to utilize every opportunity they can to stay ahead of the competition. Due to shrinking budgets and increasing IT demands, organizations are moving towards IT process automation which will help to improve service desk efficiency, meet SLAs and reduce costs. The Service Desk automation solutions like AutomationEdge, not only automate IT tickets but also the non-IT tickets from admin, HR, legal, accounting and finance can be automated.   The adoption of cognitive-enabled technologies is radically changing how humans think about and deliver assistance and services to the consumers of corporate IT services. The prediction is by 2019, 75 percent of workers will be interacting with intelligent digital assistants and by ...

Intelligent Automation Technologies To Have Most Impact On Digital Businesses in 2019 View Larger Image

In the latest technology trend, organizations are looking for the intelligent automation tools to solve business challenges, increase productivity, efficiency, and accuracy which results in a benefit to the organization. CIO’s and IT leaders are finding the innovative way to leverage the technologies such as intelligent automation, machine learning and predictive analytics, which are the fastest gaining technologies in current market. Artificial Intelligence (AI) promises to the organizations for deep insights, analytics and business solutions like never before. Intelligent automation technologies offer the opportunity for improved customer experience and on-demand delivery by delivering what customers want and when they want it. This intellectually acts like a human brain so no human inte...

AI technologies in Cognitive RPA

RPA is the technology that allows enterprises to configure computer software, or a “software robot” that automates human activities, partially or fully. With technological advancement over the years, RPA is gaining traction to become more mainstream, indicated by the increasing number of enterprises implementing RPA solutions. RPA is positioned to gain further traction with the introduction of AI and other related cognitive technologies such as ML, NLP, etc. These technologies will only act as a booster to attain greater business impact, slowly evolving from being a cost reduction measure to a revenue enhancement tool. AI Technologies that will enhance RPA’s reach Natural language processing Machine learning Image analysis Deep learning Recommendation engines Speech recognition Computer vi...

Cognitive RPA for a Digital Workforce

Robotic Process Automation (RPA) is changing the landscape of organizations’ front- and back-office business functions and is altering the ways corporations move towards building a digital workforce. Current front-end software now enable software robots (Bots) to perform human actions and automate repetitive tasks across multiple business applications. All back-office functions are also facing a disruptive revolution at the same time. To stay in the race, businesses need to adopt RPA along with cognitive technologies, identify the areas where employees are doing repetitive, high volume, rule-based tasks, define the workflow, develop the bots and execute the deployment. So, what’s your digital workforce up to? A digital workforce is a team of software robots that supports and augments the w...

Cognitive RPA – The Future of Automation

NASSCOM report titled ‘Cognitive RPA – The Future of Automation’ highlights the state of Robotic Process Automation and how it would evolve with advancements in cognitive technologies. The report covers trends and drivers that are shaping-up RPA growth, and highlights use cases of RPA across various business functions and sectors. Key Highlights: RPA Landscape Global RPA software and services market is expected to grow at a CAGR of 29% between 2017-21 to reach USD 1.2 billion RPA service providers in India are strengthening their in-house intelligent automation and AI capabilities, especially around IP and asset creation Key Business Functions and Sectors RPA finds highest adoption in Finance and Accounting function for executing tasks such as AR, AP, General ledger, etc. Banking, financia...

NASSCOM Invites RPA Case Studies

NASSCOM Research study on RPA endeavours to highlight RPA market landscape in India. We would also like to invite case studies where companies active in this practice area can highlight their products in the attached case study template. The case studies will get a chance to be featured in our report. If you have any queries, you can mail at kshitiz@nasscom.in. If you have any queries, ask them in the comments section below. 

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Re: India in the global BPM market

How does work it.

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