India despite being the second largest agricultural producer in the world has unfortunately been unable to provide a safe and secure future to its farming community. Suicides by farmers due to debt are often norms and forgotten headlines every day. A focus group of 80 farmers in Belgaum by MarketGalee showed that farming as livelihood for their kids is their last choice. They don’t want their kids to go through the same set of challenges with no silver lining.
With the digital revolution in India, the next generation has the tools to access the information. However, agriculture knowledge base in terms of access to market at competitive prices is yet to be revolutionized. MarketGalee does just that. It provides framers not only access to price visibility across nation but access to wealth of knowledge from databases to farm smarter. On top of that it provides real time help from educators and consular to foster growth and add diversity to their crop type based on soil and weather conditions.
MarketGalee believes that given the proper tool, next generation farmers will be face of change for farming industry. With current efforts of Indian Government to create cashless economy and high growth of Smartphone subscriptions, now is the perfect time for the execution of digitalized agriculture trade in India.