Share This Post

Home >> Communities >> IOT/AI

Artificial Intelligence use case for marketing professionals

Every day, all of us are bombarded with marketing messages on hoardings, print media, SMS, mail, TV and phone calls that are of no relevance to us and are in fact a nuisance. Google ads make a lame attempt at personalization but are actually an equal nuisance. Personalized messaging based on customer preferences is the holy grail for marketing professionals. Modeling customer preferences and predicting customer behavior are therefore important use cases for AI and should be of great interest to marketing professionals.

Recently I tried working on the marketing use case published on the the IBM Watson blog  at https://www.ibm.com/communities/analytics/watson-analytics-blog/predictive-insights-in-the-telco-customer-churn-data-set/ with my preferred Machine Learning tool TFLearn (http://tflearn.org/ ) and I got good results. I would like to encourage all marketing professionals to try cracking this use case on their own. This will motivate you to start thinking of Machine Learning use cases that can enable you to reach out to your customers in a more personalized manner

.

If you need a little help to get you stated on your journey to learn Machine Learning, I will be happy to conduct a workshop for your team. Please mail me at sudhir_kumar_gupta@yahoo.com if you are interested.

Share This Post

4 Comments

  1. Would be great if you can add this blog to the sales and marketing group in this community. Great Blog. Thanks!

  2. Would be great if you can add this blog to the sales and marketing group in this community. Great Blog. Thanks!

  3. Done. Thanks for the feedback Nitin.

    On Friday, August 31, 2018, 9:15:15 AM GMT+5:30, nitin.gupta <communityadmin@nasscom.in> wrote:

    |

    NASSCOM Community

    |

    Artificial Intelligence use case for marketing professionals

    new comment by Nitin Gupta – View all comments on this blog post

    Would be great if you can add this blog to the sales and marketing group in this community. Great Blog. Thanks!

    Reply to this email to respond to Nitin Gupta’s comment.

    Following Artificial Intelligence use case for marketing professionals in these streams: Inbox

    This email was sent by NASSCOM Community because you are a registered user.

    You may adjust email frequency in your email preferences

    To unsubscribe from all NASSCOM community emails, click here

  4. Done. Thanks for the feedback Nitin.

    On Friday, August 31, 2018, 9:15:15 AM GMT+5:30, nitin.gupta <communityadmin@nasscom.in> wrote:

    |

    NASSCOM Community

    |

    Artificial Intelligence use case for marketing professionals

    new comment by Nitin Gupta – View all comments on this blog post

    Would be great if you can add this blog to the sales and marketing group in this community. Great Blog. Thanks!

    Reply to this email to respond to Nitin Gupta’s comment.

    Following Artificial Intelligence use case for marketing professionals in these streams: Inbox

    This email was sent by NASSCOM Community because you are a registered user.

    You may adjust email frequency in your email preferences

    To unsubscribe from all NASSCOM community emails, click here

Leave a Reply