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design4india


  

“I personally have grown as a professional by learning, networking, and sharing my knowledge with the community through this platform” – Kumar Ahir, AR/VR Evangelist, OoBI

Good Design is one which instils confidence of success in its user(s). It’s a function of User, Context, Goals, and Constraints. A well designed product will always have radical empathy towards its users and elevates not just their experience but the quality of life too. Design many times is misinterpreted as one size fits all, whereas a well designed product works for constraints, be it business or market or user. You can’t have a good designed product which can’t survive the market or business. It has to stand the test of time and economy. A truly design-led innovation is always successful irrespective of time. Clear understanding of the needs of users, business, and stakeholders in the given context and market are the key ingredients for the success of design-led innovations. Design is ...

Is responsible design driven innovation the need of the day? – Girish Prabhu, Co Founder and Director, Institute for Design (Led) Entrepreneurship

For many in today’s world, design success is defined by innovation and an ability to create something appealing that caters to end users and other stakeholders. The current framework for being Design-Driven explores Desirability (or user needs), Feasibility (or technology) and Viability (business value) using a human-centred approach such as Design Thinking. A typical Design Thinking approach to develop concepts starts with Empathetic Research and a very iterative human-centred process. According to the Design Management Institute, design-conscious companies like Apple, Coca Cola, and Walt Disney see 10-year returns yielding 2.19 times (219%) that of the S&P 500. However this approach is flawed as it plays into human need and greed; creates efficient, fast and desirable experiences for...

Exploring the Next through design, an imperative for enterprises – Nandi, President, IxDA; Founder, Architempo

  Design isn’t just about aesthetics – let’s kill this 19th century industrial-romantic myth. Design isn’t just about thinking – let’s clean and reboot this early 21st century myth. So, where are we? In a “global scape” where the ratio signal to noise is getting lower and lower, as the communication landscape is driven more and more by social media enabled by techies not paying attention to consequences of some decisions taken in cubicles, enabled by bots lost in algorithms. Design is a loaded word, as innovation, as leadership; meaning so many things to so many stakeholders. Till recently, design was seen vertically as a discipline (sometimes lost in arty land because of the education systems in many places – education: another topic worth lengthy discussions – see you for the Edu pa...

“The NASSCOM Design4India Design Awards is a goldmine where you get to meet industry design leaders” – Nitin Sethi, Vice President Digital, Indigo Airlines

In the lead up to NASSCOM Design4India Design Awards 2019, we asked our Design Titans jury panelist Nitin Sethi, about how the NASSCOM Design4India Design Awards is impacting the design ecosystem. Here are the key takeaways. WHAT DO YOU THINK ABOUT THE NASSCOM DESIGN4INDIA INITIATIVE? As a participant, it’s a gold mine where you get to meet industry design leaders. I love the initiative from the core of my heart. It’s changing the way design has been perceived. Majority of businesses in India still need to realise the value of design. The ecosystem is becoming better and we are witnessing a huge change. The true potential and scale of the opportunities are yet to be encashed. The platform acts as a big booster between brands and talent. Both individuals and companies can leverage the platf...

Showcase your outstanding design-tech creations at Design Awards 2019

Why is design so important in our lives? You only have to look at premiums shelled out by Apple fans, to get a fair idea. Apple of course, has come to epitomise the element of design like no other. Their legacy has been passed on and remains sacrosanct even in the face of cut-throat competition. At NASSCOM Design4India, we are hosting the second edition of Design Awards. Through this platform, we recognise and celebrate the best creations, whereby the winning creators can proudly claim the prestigious Golden Spiral trophy. Overall, one of the major pillars on which NASSCOM stands today is INNOVATION, and design is intricately linked to innovation. In today’s paradigm, design has great potential. In this ocean of possibilities, we have segregated the nominations to five categories in experi...

Design Talk Episode No. 2: Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego

Design Talk Episode No. 2 with Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego on 16th November 2018. Donald Arthur Norman is one of the most influential voices within the UX and Design Industry and also the cognitive sciences. He has produced some of the earliest literature about human-centered design and continues to do so within the digital space – he also coined the term “user experience” whilst working at Apple. Donald Arthur Norman is currently serving as the Director of The Design Lab at the University of California, San Diego. His books on design are widely read and respected particularly his bestseller, The Design of Everything. His expertise in design, cognitive science and usability engineering is legendary. Norman is also a co-founder and consultant at the...

Design Talk Episode No. 1: Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego

Design Talk Episode No. 1 with Don Norman, a Podcast/Webinar hosted & moderated by Gerard J Rego on 22nd August 2018. Donald Arthur Norman one of the most influential voices within the UX and Design Industry and also the cognitive sciences. He has produced some of the earliest literature about human-centered design and continues to do so within the digital space – he also coined the term “user experience” whilst working at Apple. Connect with us and learn more about our initiative at: www.design4india.in Instagram – @design4india Twitter – @Design4India_ Facebook – /design4india.in LinkedIn – /design4india/

Design Talk Episode No. 4 with Prateek Sinha, a Podcast/Webinar moderated by Gerard J Rego

Design Talk Episode No. 4 with Prateek Sinha, a Podcast/Webinar moderated by Gerard J Rego on 20th March 2019. Prateek heads the design thinking and experience practice at PwC India. He focuses on finding and solving complex problems. His passion and ambition to be the world’s most “wicked” problem-solver is truly infectious! Over 22 years of helping leading firms across the US, Europe and Asia-Pacific has helped him hone his inherent ability to empathize, ask the right questions, unleash others’ creative confidence, connect the dots and challenge the status quo to deliver game-changing outcomes. Connect with us and learn more about our initiative at: www.design4india.in Instagram – @design4india Twitter – @Design4India_ Facebook – /design4india.in LinkedIn – /desig...

Design Talk Episode No. 3: Andrew Spitz, a Podcast/Webinar hosted & moderated by Gerard J Rego

Design Talk Episode No. 3 with Andrew Spitz, a Podcast/Webinar hosted & moderated by Gerard J Rego on 14th December 2018. Andrew Spitz is the founder of FROLIC studio, an innovative product design, and development studio in Amsterdam. Before this, he co-founded and was the creative director of Flying, an iPhone app for frequent flyers. In his early days, he was a sound designer and sound FX recordist/editor where he worked on feature films, commercials, and documentaries. From there, he discovered the world of interactivity and made interactive installations, software, prototypes, and fun randomness. He also teaches workshops in interaction design, innovation, and prototyping. Connect with us and learn more about our initiative at: www.design4india.in Instagram – @design4india Tw...

Why Analog Still Matters

We had a Pye radio set in our home when I was a child [this is only an indicative image], and being ‘techno-savvy’, I was often asked to set radio stations. I still recall the tactile pleasure of turning the serrated ‘tuning’ and ‘fine tuning’ knobs, pressing the MW, SW, etc. band buttons, and of course the volume and bass/treble knobs. The physical act made me vividly realize I was tuning into various radio signals of different frequencies that literally travelled around the world without much loss of quality. When we design digital product experiences today, we draw on a myriad such instances of physical manipulation, to bring the same tactile experience to digital interactions. Here is an instance from the ‘culture on audio’ app Raedhun, where one of the design challenges was to make co...

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