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design4india

design4india

Apply for NASSCOM-Design4India Design Awards

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What really is “great”? Of course, it’s very subjective but there’s a common thread that runs across – of recognition. Things have to be recognized by a larger audience for it to move to the final frontier of being considered as great. It isn’t very different from design.   NASSCOM Design4India Design Awards aims to spur innovation, particularly on technology product design, that is simple yet underlies a powerful product to exemplify how an “experience” ought to be.   It’s our maiden venture but a great opportunity for those who are design-led – professionals and organisations – to showcase in front of a large audience.   Can I apply?   Most certainly, if you fall under:   A company (irrespective of size); Design Studios; Non-profit orgs as well. It should be borne in mind that what...

How to design better – Design strategies and tactics

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The design strategy is a methodology that enables one to identify the unmet needs of a typical user and in developing innovative designs for the same need. It identifies these needs as a design challenge and defines why the particular ‘NEED’ has to be addressed and how it will prove beneficial to the organization. Apart from providing innovative solutions, it encourages out of the box thinking throughout the design process. According to the challenge, the solution can be anything that affects a common user, from a payment system for rural communities, an app for ordering food in the city, or an airline’s check-in and boarding process. These strategies imbibe the 4 Ds in every single process: Discover: Framing the problem, defining the goals, doing the research (desk research and ethnograph...

Struggling Against The Impossible?

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“Product Managers are the CEOs of products,” says my friend A. Ravikiran, “but without the powers of a CEO” – he adds with a grimace. He should know, having been a veteran at Siemens and then Nokia, where he headed R&D and Product Business before leaving to pursue a career in entrepreneurship and institution-building. “So,” I ask him, “what would be your dream parameters for a Product Manager’s job?” Surprisingly for me, his answer is: “More decision-making power across the board, but especially in matters of people.” Probing further, a whole different world opens up before me – the world of corporate bureaucracy, mediocrity, and politics. A world far removed from the ones I have traversed through in my own career – but then, my stint in corporate employment lasted only five years, tha...

THE PSYCHOLOGY OF VIRTUAL REALITY

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How VR Works? VR – using computer technology to create a simulated, three-dimensional world that a user can manipulate and explore while feeling as if he were in that world. Scientists, theorists, and engineers have designed dozens of devices and applications to achieve this goal. Opinions differ on what exactly constitutes a true VR experience, but in general, it should include: Three-dimensional images that appear to be life-sized from the perspective of the user The ability to track a user’s motions, particula­rly his head and eye movements, and correspondingly adjust the images on the user’s display to reflect the change in perspective. Virtual reality is the emulation of reality made through electronic devices. Even if you’re playing a simple game like Counter-Strike, you’re playing a...