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design4india

design4india

India, by Design: Perspectives, Trends and Practices- 2019

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NASSCOM Design4India today launched its first report on Design titled India, by Design: Perspectives, Trends & Practices 2019. The report has been developed extensively by incorporating inputs from over 20+ global leaders in the domain of design and business and an online survey conducted with over 100 respondents actively engaged in the practice of design and design-led business thinking and operations. The importance of good design is not lost on today’s leaders, be it for understanding what the customer needs or what is vital for the success of their business. In the past, the practice of design focused mainly on the aspect of creating desirability, however, in current times, good design exists at the intersection of customer delight, business viability, and technical feasibility. D...