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NTLF Forum 2020


  

The Many Splendid Varieties of Marketing Technologists in 2020: Martech Roles and Archetypes

ABOUT THE AUTHOR Scott Brinker, Editor, Chiefmartec.com and VP Platform Ecosystem, HubSpot At the intersection of marketing and technology, there’s a growing discipline of hybrid “martech” professionals known as “marketing technologists.” But there are many variations within this field. I recently mapped the different archetypes of marketing technologist roles with this 2×2 model. The model classifies marketing technologist activities along two axes: X Axis: Internal Orientation to External Orientation Y Axis: Process Orientation to Technology Orientation “Internal Orientation” is about serving stakeholders inside the organization, while “External Orientation” is about engagements with customers. “Process Orientation” i...

AI-enabled Vaccines for Diabetes, Heart disease and Cancer featured as top technology breakthrough by Carnegie Mellon University

ABOUT THE AUTHOR Bhargav Sri Prakash, Founder & CEO, FriendsLearn It is an open secret that Doctors are being manipulated with incentive-based “sales quotas”, as they prescribe invasive medications/treatments that cause more harm from side effects. It is imperative that we restore the human condition to levels of natural equilibrium embodied in ancient traditions, when wealth did not conflict with health. Ayurveda is built upon a foundation of “Swasthasya swasthya rakshanam. Aturasya roga nivaranam” (To protect health. To prevent disease – Charaka Samhita 500 B.C). In sharp contrast, “Do no harm” (Hippocratic Oath) becomes irreconcilable with money at stake from over-diagnosing, over-treating, over-medicating to increase lifelong dependency. Th...

Designing the Best Company to Work For

ABOUT THE AUTHOR Manisha Natarajan, Head Marketing, Brand and Communications, Brookfield Properties What if you were to design the best company on earth to work for? What would it be like? Will you focus on new age technology to heighten the work experience of the millennials and now generation Z whose life is intrinsically woven into everything tech, or, will you focus on new age mantra of well being at the workplace. It’s a fine balance and one that every corporation hopes to strike. Here are 4 thoughts which can help your team visualize a future workspace. Bringing nature in: There’s enough evidence, the more natural light you bring into your work-spaces, the happier everyone is. Designers are now finding ways to counter the negative physiological and psychological impact of blue light ...

The Rise of the Cognitive Enterprise in a Post Digital Transformation World

ABOUT THE AUTHOR Brian Solis, Digital Analyst, Author & Top 10 Futurist Dear C-Suite, I have to ask. How do you define digital transformation and what does it look like once you’ve digitally transformed? The truth is that everyone defines digital transformation differently and as such, the end states are difficult to define. But what if I told you that most digital transformation roadmaps were no longer enough to compete for the future? In reality, digital transformation has become foundational. It’s necessary that every organization embrace digital transformation to modernize infrastructure, operations and most importantly, performance. There is no end state, however. It’s an endless process. To compete for the future now, enterprises must start to plan for a post digital transformati...

Imagining the AI future

ABOUT THE AUTHOR Amandeep Singh Gill, Project Lead, International Digital Health & AI Research Collaborative Less than a decade since the machine learning leap in Artificial Intelligence, AI-based systems have already upended many fields: online advertising, e-commerce, financial risk assessment, cyber-physical systems and travel to name a few, and created new winners and losers. There is an incipient AI race underway and some fear that the techno-economic competition will soon extend to weapon systems with deep consequences for the nature of warfare. Then there is the social impact. AI brings a qualitatively different dimension to the ongoing digitalization of social and economic systems. AI systems will increasingly act like human expert systems in key socio-economic areas such as le...

Technology and Leadership: Getting More Deeply Intertwined in 2020

ABOUT THE AUTHOR Sangeeta Gupta, Sr. VP & Chief Strategy Officer, NASSCOM Its the start of a new decade, a decade that NASSCOM is labeling as ‘Techade‘ – where technology and leadership will become more intertwined, where the future of countries, companies, citizens will be led by accelerated digitization and emerging technologies that re-imagine outcomes, impact and access. Interestingly, NASSCOM’s flagship platform – the NASSCOM Technology and Leadership Forum (NTLF) 2020 kicks off on 12th February and will be the melting point for conversations, debates, perspectives on Tech in 20s and how that is building a future where the success enablers will be data, digital and domain. After immense debate and research, the NTLF team shortlisted 4 mega trends that will define the d...

Technology – The Ultimate Driver in Ecommerce and Logistics Efficiencies

ABOUT THE AUTHOR Abhishek Bansal, Co-founder & CEO, Shadowfax The force of technology is growing significantly, and the commercial world is witnessing massive paradigm shifts. E-commerce is driving innovative business forms and will continue to be a forcer à compter avec (a force to reckon with). And logistics will continue to be the support service giving wind to the ecommerce wings. Growth in logistics under the digital era, may follow and be a reflection of the growing ecommerce curve, but in essence the efficacy of the supply chain, with its timely deliveries and efficient pickups, is a major factor in boosting consumer confidence in the idea that is ecommerce. And in turn, it is the advanced technology which is powering the efficiencies in logistics. Whether it is optimum material...

No Testing, No Artificial Intelligence!

ABOUT THE AUTHOR Diego Lo Giudice, VP, Principal Analyst, Forrester Don’t Put Your AI Initiatives At Risk: Test Your AI-Infused Applications! In March of 2018, an Uber self-driving car killed for the first time: It did not recognize a pedestrian crossing the road. COMPAS, a machine-learning-based computer software system assisting judges in 12 courts in the US, was found by ProPublica to have harmful bias: It was discriminating between black and white people, suggesting to judges that the former were twice as likely to commit another crime than the latter and recommending longer detention periods for them before trial. I could continue with more examples of how AI can become harmful. Enterprises are infusing their enterprise applications with AI technology and building new AI-based digital...

Are You Ready to Serve the “Digital-First” Enterprise: Hyperspeed, Hyperscale and Hyperconnected?

ABOUT THE AUTHOR Frank Gens, SVP & Chief Analyst, IDC As we get ready for another exciting NASSCOM Technology & Leadership Forum, I’m excited to share IDC’s outlook for 2020 and beyond in the tech industry. We’ve published more than 45 IDC FutureScape predictions documents in the last three months — each focused on a tech sector, industry or executive role.  In this post, I’ll share our “uber” predictions: the trends that cut across most of the industry’s many sectors and customer segments.  At #NTLF2020, we’ll convene to discuss and debate many of these key trends. Over the past five years, IDC has documented the rise of the digital economy and the digital transformation that organizations must undertake to compete and survive in thi...