IT Services

Unified Payment Interface Set to Revolutionize The Cashless Transactions in India

Since the launch of Unified Payment Interface (UPI) by NPCI (National Payment Corp of India) over last week, there has been a lot of buzz on how UPI can become a game changer for cashless transactions. It is currently regarded as one of the big innovations in the payment models in banking. In simple terms UPI is nothing but a virtual debit card on your mobile. The mobile device can be a channel to authenticate the transactions in a few steps and rather instantly. Over the last one year there was significant increase in the non-bank mobile transactions versus bank mobile transactions due to the payment wallet players like PayTM, PayU etc. The introduction of UPI will help bank restore that lost business in the coming year. UPI payments work on the basis of unique ID called virtual address (...

Quantifying customer perception to enable strategic problem solving

The growing emphasis on customer experience has made it essential for any business to better understand their customer testimonials and sentiments at a deeper level. Brands are increasingly judged by the overall experience rather than by any functional differentiation and individual benefits. While customer forum conversations are rich sources of data, it continues to be a challenge to successfully extract specific information due to the amount of topics, wide variety of languages, and the context in which comments and reviews are being posted.  Aspect extraction enables extraction of interesting and non-trivial patterns or knowledge from unstructured text documents. It is now possible to break down a single review or conversation to different components, and assign a sentiment value to ea...