NASSCOM Emerge 50 Awards submissions show B2B, Cloud, Analytics, Deep-Tech and Vertical focus as top emerging trends in Indian startup ecosystem

NASSCOM’s Emerge 50 has proven to be a milestone in the proliferating journey of more than 350 companies and their success stories since 2009. These companies have been assessed on the basis of numerous parameters, including value proposition, market differentiators, customers, market visibility, scalability, financials, growth and most importantly, innovation impact.


The process to choose innovative companies started with the screening of applicants on various eligibility criteria such as the nature of business, vertical and horizontal division and their origin. With over 500 applications having been received this year, nominations for NASSCOM Emerge 50 2017 Awards are now closed.

This year’s submissions serve businesses, consumers, government and marketplace aggregators and cut across segments like Cloud, Enterprise, SaaS, Mobility, Big Data/Analytics, IoT, FinTech, HealthTech, Next-Gen Commerce, Ad-Tech, and so on.

75% of the Emerge 50 submissions are in the B2B segment and 80% of them have global market focus this year, proving that Indian companies are now pushing their products to tougher and bigger global markets.


In terms of major horizontals, Cloud Applications / Platforms / Infrastructure, Enterprise Products and Big Data / Analytics and Enterprise Mobility / Mobile Platforms constitute the bulk of submissions, followed by Deep Tech (AI, ML, NLP, Blockchain), and IoT / Hardware / Wearable Tech.

Companies from leading metropolitan cities like Bengaluru, Delhi NCR, Hyderabad, Chennai dominated the submissions followed by other tier-1 cities.  Firms of Indian origin based out of the UK and US made up the rest of the submissions.


Nature of Business







B2B2C / Marketplace/ Aggregator




Major Horizontals

Cloud Applications/ Cloud Platform/ Cloud Infrastructure


Enterprise Products


Big Data / Analytics


Enterprise Mobility / Mobility Platform / Mobile Applications


Deeptech – AI/ ML / Blockchain/ NLP…


IoT / Hardware / wearable tech


Software Development and Deployment


Nominations in Vertical focused solutions:

FinTech including payments 11%
HealthTech 9%
Hyperlocal / Marketplaces / Services Aggregators 8%
NextGen Commerce / eComm / mComm 8%
AdTech / Marketing Tech 7%
EduTech 7%
Security Infrastructure / Applications 6%
Social / Web 2.0 6%
Smart Infrastructure 5%
eGovernance 4%


NASSCOM is glad to announce its collaboration with Grant Thornton (GT) as its Knowledge Partner this year to encourage design evaluation. Submissions to be shortlisted for Jury round Evaluation scheduled for the 1st week of September.

As an added benefit, EMERGE 50 also enables winning companies to participate in trade delegations and tap into the most influential community of CxOs and potential Investors.

The winners will be felicitated at India’s Biggest Product event, NASSCOM Product Conclave, Bengaluru, and will be provided an opportunity to showcase their innovation to the event audience.

The NASSCOM Emerge 50 Awards provide worldwide recognition with local, national and industry-wide media coverage.

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