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To Paralyze or Energize your Sales Pipeline? The fate of your company depends on this one critical decision.

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When hit by a recession or by a crisis that disrupts the normal, the first reaction of many companies is to cut back, hold back and hunker down. The business mindset becomes defensive, focusing on saving money, reducing expenditure, cutting down the workforce. In abnormal times, offense may be the best defense… We believe that this is the very opposite of what an organization should do, when faced with a crisis, of the scale of the global COVID 19 pandemic.   At a time of crisis, there are essentially three overall courses of action, that any large, medium or small organization can take. A business can either become defensive and do cost and workforce reduction, or it can go on the offensive and invest and experiment, or it can take a pragmatic and progressive approach, yet innovation...

Digital Tools Accelerating Supply Chain and Operations

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Did we ever imagine Digital Tools can help Supply Chain management? COVID-19 has carved the path to leverage utilization of digital tools to survive any business operations. The field of work which we knew needs continuous access to factory, people and resources can be also done remotely. Yes!! You heard it right. In these trying times, innovation and technology have made work simplified. To decrease future shocks and be ready to map the supply chain for any situation, we have to turn our heads towards digital tools and move away from conventional procedures. Due to the interlink of supply chain networks, even smallest disturbance will create a dramatic impact on global supply chain network. Evolution of digital tools and its impact has flickered adaptation new technologies. The technologi...

NASSCOM Insights Newsletter April 2020

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  The latest in technology thought leadership and insights from NASSCOM Emerging Technologies: Leading the Technology IP Creation Bandwagon for India Overview “Emerging Technologies: Leading the Technology IP Creation Bandwagon for India” provides an understanding to accomplish an understanding Read More Global Capability Centers: Leadership Capabilities for Digital 2020+ Discovering leadership-capable talent and building leadership succession plans are challenges not unique only to the global capability centers (GCCs) of India Complexities, however, increase in … Read More Start-up Catalysts – Incubators & Accelerators Overview NASSCOM’s “Start-up Catalysts – Incubators & Accelerators” report underlines the current scenario and growth of in...

ACCA-COVID 19 Survey

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We invite you to take part in this short pulse survey about the ongoing impact on organisations of COVID-19. We wish to understand the issues still impacting your organisation but also how it is now responding and the strategies being adopted. We thank all who have participated in our previous survey on this subject, but we now seek to understand how this issue is evolving – and would be very grateful if you could answer this survey too. This is part of ACCA’s on-going monitoring of the impact of COVID-19 on organisations around the world. The survey closes on Thursday 4th June. Click below to participate:

IoT: Driving the Patent Growth Story in India

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Overview “IoT: Driving the Patent Growth Story in India” provides an understanding of the key trends of patent filing in the Internet of Things or IoT domain in India. This report marks the first in the series of patent filing trends in India across emerging technologies, we would continue to track patent filing across other emerging technologies in our next set of reports. Key highlights for the report includes: ~6,000 IoT patents filed in India over 2009-2019 ~40% of the IoT patents filed in India were first filed in the US (originated in the US) ~30% of IoT patents were filed by electronics and electrical equipment manufacturers followed by Semiconductor Device Manufacturers which accounted for over 20% ~13% of the patents were filed by IT/ITES companies IoT patents find application acr...

Digital Transformation of Marketing

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How is Digital Transformation changing Marketing? I would like to quote “George Westerman” (Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy) to began my writing on Digital transformation of Marketing. “When the digital transformation is done right, It’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” In this rapidly growing digitalized world, not just technology but also digital media will have some profound effect on our lifestyle. Few predicted that technology would make life easier but few predicted rightly the combination of technology, digital media & internet will change the way we perceive the product, services, organization or brands. When it comes to marketing, digital technology &a...

Data Plus Soul Equals Story

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All of us sometime in our careers have worked on raw data to create narratives that have supported someone else to make decisions; after all, raw data by itself does not tell much. Rows and rows of data by itself is just another set of absolute number, percentages which need to be deciphered to form a story which is compelling and create a narrative that people remember. Most of us respond with fear or uncertainty when we hear the word statistics, and it is our ability to convert those statistics to something more meaningful, which makes the same statistical information easy to understand and interpret. One of the most common things we hear about in these times is HR analytics. However, we hardly hear anyone talking about the “last mile” of HR analytics, which is Data Storytelling: the abi...

How to Combine IoT with Product Lifecycle Management Efficiently

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Before Ford introduced the moving conveyor to the assembly line, it took workers around 12 hours to assemble a Model T car. However, in 1908, when the conveyor belt was added, workers could put a Model T together in 93 minutes. A more recent game-changer for manufacturers was Product Lifecycle Management or PLM. It offered a centralized hub where manufacturers can make all their design and manufacturing decisions, which replaced an inefficient siloed system. Just as technology affects our processes, it also enhances our existing technology. This is evident when examining how IoT will affect PLM, improving the final products, and helping companies be more customer-centric. Let’s look at some benefits of PLM before seeing how to combine it with IoT technology. Benefits of PLM PLM technology ...

Reinventing Agriculture with Technology to survive COVID-19

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The use of technology even in the most manpower based industries like agriculture is not unknown to people for a decade. But, who ever have thought that this technology is going to save agricultural practices in today’s pandemic situation. Yes, with the proper utilization of technology in agriculture, smooth and systematic sustaining of productivity is possible even when social distancing is encouraged. Simply what technology do is give power to the hands of a single person instead of the masses that will help to avoid large gathering which is common in agricultural works. If you want to know how, just go through the content given below. At the end of this blog, you will also get information about experts who are providing free consultation related to this. How technology is helping agricu...

Unleash the Genius Within | 3 FREE Courses to Finish during another week of Lockdown | Read on to learn What’s New @ NASSCOM FutureSkills: May 2020

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Hi, Did you know that Isaac Newton conceived most of his ground-breaking ideas when he was confined to home during the great plague of 1665? According to biographer Philip Steele, Newton’s “genius was unleashed”. As we enter into the 65th Day of the Lockdown, learning and upgrading ourselves need not be put on hold. Utilising the additional time to develop a new skill or to pursue advanced training on something you already have the basics, will help us all be ready to face the future, when this is all behind us. Lifelong learning is the key to staying competitive and relevant. Read on for more insights & updates in this edition of What’s New @ NASSCOM FutureSkills! IN THE SPOTLIGHT   Just Launched PG Diploma in Data Science aligned to National Occupation Standards (NOS) by UpGrad This ...