India – Enterprise mobility embracing new opportunities

The rapid proliferation of powerful mobile devices is bringing growth in the enterprise mobility market. Enterprises are looking for cost-effective, mobile solutions that can positively impact organizational effectiveness and give real-time access to company’s data anytime, anywhere.

In short, organizations are seeing enterprise mobility as a tool for enhancing productivity and efficiency of the organization as a whole as well as of its employees. This has pushed enterprises to look for specialist service providers who can meet this demand, thereby, leading to a plethora of opportunities for product companies in enterprise mobility area.

In continuation to the PEM- Analytics category, NASSCOM, in partnership with Frost & Sullivan, has recently concluded second series of the initiative Product Excellence Matrix and has benchmarked 20 Indian Enterprise Mobility product companies. The in-depth survey analysis reveals some interesting highlights as outlined below:

  • ~43 products nominated and assessed under the Mobility category
  • ~ 47 per cent of the assessed mobility products featured in the Product Excellence Matrix or Market focus Matrix
  • ~60 per cent of the enterprise mobility products focus on mobile application areas primarily sales force enablement along with vertical specific/ business function specific applications
  • Over 80 per cent of the enterprise mobility products have been launched post 2010

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