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Ask me Anything with Satinder Juneja, Head of Marketing, L&T Infotech

Satinder Juneja is a senior marketing professional with over 23 years of experience in B2B industries across IT & Telecom domains. He is Head-Marketing at L&T Infotech (LTI), responsible for Corporate Marketing function. Prior to that, he has worked for NIIT Technologies, Microsoft, Aricent, HCL Infosystems, AirTel, and The Hindustan Times in various roles in marketing. He also consulted with various IT/ITES companies and PR firms. He has touched all the facets of Marketing & Sales enablement thru his career. A TEDx speaker, he also featured on Gadget Guru on NDTV Profit. A speaker at Marketing conferences, he is part of the expert panels as well jury member at various marketing competitions. Satinder is also part of NASSCOM’s special interest group on Sales & Marketing. He...

Re: Is Sales Marketing alignment required?

Hi Sesha, I would think the alignment should be co-owned  in order to operate without bias or function effectively in any organization. Marketing is the conduit between offering ( product/ services) and customer. While sales hunt and farm customers, marketing plays the role of connecting the whatsinitforme for customer. Both these functions should complement each other. Regards, Sowmya

Re: What is the minimum budget to implement a Marketing Automation platform for a SME?

It is function of objectives that SME has… 

What is the minimum budget to implement a Marketing Automation platform for a SME?

What are factors to consider when budgeting for a MA solution for a SME ?

Is Sales Marketing alignment required?

What is the benefit of Sales and Marketing alignment ?

Re: How do we build Partner driven sales channel for a SME company

Events, webinars and online communities (LinkedIn).

How can you use Marketing automation for SME / MM companies?

How can Small and Medium companies use Marketing Automation platforms to increase sales and improve ROI?