Search
Register

Sales & Marketing

The Way People Buy Has Changed

|

There are enough studies today to show that customers are 57% through the buying process before they talk to the supplier, there are 5.4 Number of stakeholders in an average B2B purchase decision and a 1% chance of sales reps getting a response from a cold email. Will all these realities, there are many questions in the minds of every Sales and Marketing Professional – How do we manage our processes internally and provide a seamless sale experience to the new age buyer? How do we effectively engage the customers in these dynamic scenarios? How do we turn social Insights into Sales and last, but not the least, How to we turn our sellers into Top Performers? To know more on all this and how organizations can leverage technology to connect with the new age Buyer, NASSCOM Sales & Marketing...

Is it prime time for Data, the ‘glue’ that brings Sales and Marketing together?

|

In today’s fully connected world, Data is the “glue” that brings Sales and Marketing teams working together. This discussion, held on 11 April 2016 in Mumbai, by the Sales and Marketing SIG focused on the need for alignment of Sales and Marketing for Organisational Success. This event, the second in the series discussed how Data can help both teams work together in harmony for Business Advantage. Sales professionals need to engage prospects BEFORE they firm up a buying decision; “Data” is what helps them understand, analyze behaviour, scoring models & triggers to move closer to a deal. Additionally, “Data” is the reason why more Marketing Budgets are moving from offline to online. Thus, marketing is intricately tied to Data. So the understanding and usage of data becomes critical for a...

Aligning your Sales and Marketing functions – A Special Interest Group Launch

|

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a direct effect on top and bottom line performance. This is a feedback from about 1000 Sales and Marketing Professionals – 55% of Sales professionals said they want better quality leads from Marketing, while 34% of Marketing professionals said they want better lead follow-up from sales. So how do you get your sales and marketing teams in the same room, speaking the same language, and moving in the same direction? NASSCOM launched the Sales & Marketing Special Interest Group (SIG) at an event in Hyderabad on 18th Febru...

Design Thinking: How to make one hundred million dollars in six months

  I didn’t expect to hear much about innovation at the India Shared Value Summit last week, but I was pleasantly surprised when Shafi Saxena of News Republic reminded the audience of the two pillars of Design Thinking: empathy and creativity. Those two ingredients make Design Thinking work, and Design Thinking is the engine that drives successful innovation. Shafi made her comments during a panel discussion on how corporations can tap business opportunities in societal needs and challenges. The example she gave was impressive. She cited a group of students who used Design Thinking to invent a solution for warming premature infants. From a blank slate, they created a finished product in 10 weeks. It was field tested in Nepal, where it caused the infant mortality rate to plumme...

Deep Diving Into Customer’s Experience Of Mobile Brands (Report)

If we’d ask, “What’s the one thing you cannot live without every day?” We are pretty sure a majority of you would answer that it’s your smartphone. And why not? A smartphone keeps us connected, helps us travel with maps, lets us buy stuff online and so much more. With so many reasons, there are times when we tend to have a love-hate relationship with our phones. Cracks in this relationship start appearing a year after using the phone or in some cases even earlier, if you’ve made a bad purchase. The phone you bought may turn out not as you expected due to several common issues like bad performance, shorter battery life, average camera, etc. to name a few.  At this point of time, you might start thinking of switching to another phone. That’s the time when your geeky friends will sugges...