Sales & Marketing

Digital Transformation of Marketing


How is Digital Transformation changing Marketing? I would like to quote “George Westerman” (Principal Research Scientist with the MIT Sloan Initiative on the Digital Economy) to began my writing on Digital transformation of Marketing. “When the digital transformation is done right, It’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.” In this rapidly growing digitalized world, not just technology but also digital media will have some profound effect on our lifestyle. Few predicted that technology would make life easier but few predicted rightly the combination of technology, digital media & internet will change the way we perceive the product, services, organization or brands. When it comes to marketing, digital technology &a...

Digital Marketing “Who, What, Why, and How”?


Could you please tell us how easy it is to access the Internet today because the number of people who access the Internet every day is still increasing? That’s right. In fact, according to Pew Research, “constant” internet use among adults has increased by 5% over the last three years. And, as we often say, the way people shop and buy has really changed with it-that is, offline marketing isn’t as effective as it used to be. Marketing has always aimed to connect with the viewer in the right place, at the right time. Today, that means that they need to meet them where they are already spending their time, the internet. Introducing Digital Marketing-In other words, any form of marketing exists online. Let us talk a lot about inbound marketing as a really effective way to engage, e...

How can businesses transform their Digital Marketing and PR strategy in the age of COVID-19?


The Need for a Response The COVID-19 outbreak is a human tragedy, affecting the lives of millions of people globally. But it is also having a grave impact on the global economy. As estimated by Wikipedia, the Indian economic losses are expected to be over ₹32,000 crore (US$4.5 billion) every day during the first 21-days of the lockdown. It was also seen that under complete lockdown, less than 25% of India’s $2.8 trillion economy was functional. Up to 53% of businesses in the country were projected to have been highly affected. Given all this, communities, businesses, industries and almost everyone around the world have started to respond to COVID-19, even though it presents unique challenges to any business. Due to physical distancing, the businesses that earlier required the physica...

Marketing Strategies during COVID era


If you are a business owner, or a marketing professional, there are some important questions at the top of your mind as you carry out your daily work. – HOW should we be marketing right now? SHOULD we even be marketing right now? YES, You should be continuing your marketing activities right now. The financial impact that leads to loss of revenue or businesses shutting down can last far beyond the actual health crisis. So, you need to ensure that consumers who CAN continue to buy do, and that those who don’t still build a relationship with your brand through this crisis time. These are some key tips on how to reach customers in this time and how to keep up the momentum. Reassuring Customers – Calm & positive communication to your customers about how your Company is respondin...

Content marketing for SME organisations

We are all going through an exceptional situation, challenged by Covid-19. It is not business as usual anymore, it t is about business as unusual. We will be facing significant changes in our thought process, activity, whether at the operational or marketing level. Here is a short article, that helps you to think ‘How to market in a lock-down period against the current odds’. How to spend your efforts on content marketing in times of crisis?. The buying behaviour has changed, whether in B2B or B2C. So how do you successfully adapt your content marketing operations to this new situation? Content marketing is a strategic business communication process for business outcomes. This process consists of planning, creating and distributing valuable, relevant content about your products...

Drupal Web Development Company


Our pursuit of success is driven by an innovative approach followed by our expertise that helps you to redesign your enterprise solution. We align technology, speed, and agility to meet your business needs; for now and in the future too. We AddWeb Solution, an expert into Drupal development services are to streamline your enterprise process and deliver better. With the perfect blend of expertise and experience, we drive better value for you.

New age media is helping young brands leapfrog large established brands


It is safe to say that traditional media is no longer effective on its own. In his book, Understanding New Media, Robert Logan refers to new media as digital media that is interactive, incorporates a two-way communication and involves some form of computing as opposed to old media such as telephone, radio and television. New media, a highly interactive digital technology, is changing the way people across the world are entertained and fed information. The old media relies on a push marketing approach where there is little or no scope for brand-consumer conversations. On the other hand, new media is all about interaction with the consumers, in real time, and this is changing the face of marketing for every organization. Tailoring together the right channels to get ahead of the curve New med...

Here’s how you can optimise conversions on you website


How many offers does your average landing page contain? If the answer is more than one, then you’re just like 48% other marketers who cram multiple offers on a single landing page believing that if their prospects have more to choose from, they’re more likely to pick something they like and convert. Wrong! This abundance will only confuse and distract them. Similarly, if your website and user interface are poorly designed, your company will come across as untrustworthy. These aren’t just empty words – 94% of negative website feedback is design related. But you won’t know any of that, and you won’t be able to improve your conversion rates if you don’t have a well-thought-out CRO plan in place. Know Your Data The first and crucial step for creating an effective CRO plan is to gather al...

Top 10 NPS Survey Questions and Response Templates


NPS Surveys don’t just provide quantitative customer ratings to the business, unlike other survey methods, but also work as a full-fledged platform where businesses can quickly track the loyalty and satisfaction level of the customers. It brings out the voice of the customers through a simple question that “How likely is it that you would recommend [Organization/Product/Service] to a friend or colleague?” Customers rate their willingness to recommendation on a scale of 0-10. The Net Promoter Score System helps the company to segment the NPS Survey respondents into detractors (bad score – who score you 0-6), passives (moderate score – who score you 7-8), and promoters (good score – who score you 9-10). The best part of the NPS Survey is that along with the score you can al...

Top 4 Ways to Send Surveys via Email


Using Feedback Forms and Surveys is the best way to know Customer Feedback and understand what customers feel about your product and services. The success of any survey depends on how well you’re able to present the questions to seek the feedback you’re looking for as well as the touchpoint where you’re administering the survey.  One of the very popular methods of sending Customer Feedback Surveys is by using Email Surveys. As the name suggests, Email Surveys are a method to send surveys via email. This can be through two different ways – first, you can send an email with a button or link which opens in the browser so the customer can take the survey on the browser. The second way (and the more popular one) is to embed the survey question in the email. An ideal way ...