Top 8 benefits of Serious UX

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Top 8 benefits of Serious UX

Minakshi

@MinakshiZingare

June 25, 2021

Sales & Marketing

What is Serious UX?

Serious UX makes business sense, makes money for your business, increases revenue through product design, reduces cost and manages risk. Serious UX makes experience sense, delights users, engages customers and allows them to complete their intended tasks in a seamless manner. The process of Serious UX starts by asking the right questions about business goals.Serious UX brings clarity about organizational goals. It brings your focus to users' needs and expectations rather than a technological change. Serious UX means the design solutions created based on the data obtained from qualitative and quantitative research. All this data is translated into insights that inform the design. Effective UX requires designs to be tested through formative testing, summative testing, and A/B testing.

Serious UX has several benefits -

1) Increases conversions
2) Increases revenue
3) Provides long-term value to users
4) Keeps customers loyal to the product
5) Reduces the cost of rework
6) Reduces the cost of customer service
7) Reduces maintenance cost
8) Helps in risk management

Read More - UX Design Case Study
Serious UX is a perfect blend of business and user goals supported by advancements in technology that help businesses deliver optimal solutions. Design-mature companies see design as a core capability. The impact of UX is far greater than the investment required.

If an organization spends just 10% on design, it stands to gain about 80% ROI.

Statistics like these are proof that the ROI of investing in design is high. Though the cost of bad UX is even higher and something that should provoke businesses to look at investing in UX design for securing the future.

User Experience

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