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Design Talk Episode No. 3: Andrew Spitz, a Podcast/Webinar hosted & moderated by Gerard J Rego

Design Talk Episode No. 3 with Andrew Spitz, a Podcast/Webinar hosted & moderated by Gerard J Rego on 14th December 2018. Andrew Spitz is the founder of FROLIC studio, an innovative product design, and development studio in Amsterdam. Before this, he co-founded and was the creative director of Flying, an iPhone app for frequent flyers. In his early days, he was a sound designer and sound FX recordist/editor where he worked on feature films, commercials, and documentaries. From there, he discovered the world of interactivity and made interactive installations, software, prototypes, and fun randomness. He also teaches workshops in interaction design, innovation, and prototyping. Connect with us and learn more about our initiative at: www.design4india.in Instagram – @design4india Tw...

Why Analog Still Matters

We had a Pye radio set in our home when I was a child [this is only an indicative image], and being ‘techno-savvy’, I was often asked to set radio stations. I still recall the tactile pleasure of turning the serrated ‘tuning’ and ‘fine tuning’ knobs, pressing the MW, SW, etc. band buttons, and of course the volume and bass/treble knobs. The physical act made me vividly realize I was tuning into various radio signals of different frequencies that literally travelled around the world without much loss of quality. When we design digital product experiences today, we draw on a myriad such instances of physical manipulation, to bring the same tactile experience to digital interactions. Here is an instance from the ‘culture on audio’ app Raedhun, where one of the design challenges was to make co...

Design Talk — With Don Norman

Insights from Design4India’s Design Talk, a podcast series with thought leaders of design. Don Norman one of the most influential voices in technology and design, A pioneer in human-centred design shared a broader view on design, experience, people and products with the technology of today at the recent podcast series by NASSCOM’s Design4India. “ It’s easy to be a pioneer all you had to do is be very old. — Don Norman TECHNOLOGY ADOPTION AROUND DESIGN AND BEHAVIOUR IN THE LAST 20 YEARSTechnology has changed a lot, but human behaviour has not. And so the fundamental principles of how we should design technology for people have not changed. Norman see’s that the real problem is the word, people. People centre technology start’s off first by looking at people, What people’s activities are, Wh...

Design4India Summit and Design Awards 2018 brought together the best from both the design and tech world

Design4India, a NASSCOM initiative in partnership with Facebook, aims to create massive transformational value for the product and startup ecosystem of India. The NASSCOM DESIGN4INDIA Design Summit, in the last two editions, brought together designers, entrepreneurs, designers, corporate leaders and academicians from all walks of life to discuss ways to promote India’s design quotient. If you missed out on last year’s design summit coverage, you can read it here. The 3rd edition of the NASSCOM Design4India Design summit took place on September 26, 2018 at JW Marriott, Bengaluru. In this edition themed “EMBED 2.0: Where design becomes a universal language”, a confluence of discussions took place revolving around topics, Democratization, industrialization & augmentation: Where design cra...

Re: ux design research

Dear Mr. Prakash, You can mail me your requirement at rajiv.sharma@drishinf.com, cc harshvir@drishinfo.com, We have dedicated team and can provide you with the better solutions. Regards Rajiv

ux design research

I would like to have a list of members who are engaged in UX Design & Research.

Design4India – Promoting design as a tool for innovation

Inspiring and elevating to a higher state of enlightenment and success with design. The Shankha, one of the most beautiful naturally occurring instances of design, and an essential part of all Indian ceremonies. The Golden spiral, one of the most fundamental instances of design. The peacock in full bloom, resplendent in all its glory. And the dot, described as the sacred symbol of the cosmos in its un-manifested state. These elements come together as inspirations for the Design4India logo form. With a vibrant palette inspired by the rich hues of India and a bold yet subtle typeface. The logo inspires and marks India as the hub of a higher form of design. Design as a tool for innovation has developed rapidly in recent years and now is seen in strategic design and design management considera...

The art of being a designer: Mastering the art

Design thinking has picked up the pace and has become the most critical element pertaining to the functioning of any startup. Putting consumer need on a higher pedestal is the key to mastering the art of being a design thinker. You heard it right; I did use the word ‘art’ while talking about a capitalistic entity. The process of creating a product has changed its course to putting human experience at the helm of it. While we talk about being an efficient and innovative designer, the most important quality to imbibe is figuring out what consumers need. Prototyping of products extensively based on meeting the human needs of an end user is design thinking. So, how do we master the art of being a designer? And the answer is; we master this art by bringing in psychological and social attributes...

Apply for NASSCOM-Design4India Design Awards

What really is “great”? Of course, it’s very subjective but there’s a common thread that runs across – of recognition. Things have to be recognized by a larger audience for it to move to the final frontier of being considered as great. It isn’t very different from design.   NASSCOM Design4India Design Awards aims to spur innovation, particularly on technology product design, that is simple yet underlies a powerful product to exemplify how an “experience” ought to be.   It’s our maiden venture but a great opportunity for those who are design-led – professionals and organisations – to showcase in front of a large audience.   Can I apply?   Most certainly, if you fall under:   A company (irrespective of size); Design Studios; Non-profit orgs as well. It should be borne in mind that what...

How to design better – Design strategies and tactics

The design strategy is a methodology that enables one to identify the unmet needs of a typical user and in developing innovative designs for the same need. It identifies these needs as a design challenge and defines why the particular ‘NEED’ has to be addressed and how it will prove beneficial to the organization. Apart from providing innovative solutions, it encourages out of the box thinking throughout the design process. According to the challenge, the solution can be anything that affects a common user, from a payment system for rural communities, an app for ordering food in the city, or an airline’s check-in and boarding process. These strategies imbibe the 4 Ds in every single process: Discover: Framing the problem, defining the goals, doing the research (desk research and ethnograph...

Struggling Against The Impossible?

“Product Managers are the CEOs of products,” says my friend A. Ravikiran, “but without the powers of a CEO” – he adds with a grimace. He should know, having been a veteran at Siemens and then Nokia, where he headed R&D and Product Business before leaving to pursue a career in entrepreneurship and institution-building. “So,” I ask him, “what would be your dream parameters for a Product Manager’s job?” Surprisingly for me, his answer is: “More decision-making power across the board, but especially in matters of people.” Probing further, a whole different world opens up before me – the world of corporate bureaucracy, mediocrity, and politics. A world far removed from the ones I have traversed through in my own career – but then, my stint in corporate employment lasted only five years, tha...

THE PSYCHOLOGY OF VIRTUAL REALITY

How VR Works? VR – using computer technology to create a simulated, three-dimensional world that a user can manipulate and explore while feeling as if he were in that world. Scientists, theorists, and engineers have designed dozens of devices and applications to achieve this goal. Opinions differ on what exactly constitutes a true VR experience, but in general, it should include: Three-dimensional images that appear to be life-sized from the perspective of the user The ability to track a user’s motions, particula­rly his head and eye movements, and correspondingly adjust the images on the user’s display to reflect the change in perspective. Virtual reality is the emulation of reality made through electronic devices. Even if you’re playing a simple game like Counter-Strike, you’re playing a...