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Nobody can deny the significance of a startup investment. Investment is rewarding, both financially and professionally. It infuses the startup with fresh energy, and the startup can hire better people, deploy better infrastructure, and improve its existing product.


Some startups bootstrap their way to growth, but most others need external investment to scale up. Angel investors don’t just bring money – they also bring knowledge and a larger network which the startup can benefit from.

Obviously, investors want something in return. They want reassurance that their investment is not just safe, but will also grow exponentially. This reassurance comes not from hollow promises and complex presentation decks, but from credibility. When a startup can back its claims with factual data, it establishes credibility.


One tool I have witnessed build credibility in the eyes of an investor is Customer Relationship Management (CRM) software. In fact, some founders within my close circle managed to close multiple rounds of funding precisely because investors were impressed with how they managed their CRM software.


A CRM tool is not just fancy software. It accelerates an organization’s growth, whether it’s a startup or an enterprise. Below are four reasons why startups that use CRM fare much better with investors than those without.


It offers a better forecast estimate

Two things matter deeply to an investor – a startup’s historical performance and its potential for growth. An optimally used CRM captures both these factors accurately. It details what the startup has achieved and what’s in the pipeline. Founders can (and do) use data about customers and prospects to prepare more comprehensive investor pitches. Likewise, such data enables investors to analyze whether the startup can achieve the promised numbers.

A CRM tool helps the founder justify the startup’s potential, and it gives the investor more data to take a calculated decision. Thus, it creates a win-win situation right off the bat.


It makes the startup process-centric

For a startup to succeed, it must be strong in two areas – product and process. A startup with good processes and a mediocre product has scope for improvement. But one with poor processes will eventually fail, even if the product can put a man on the moon.


Effectively utilized CRM software ensures that the startup – especially the sales team – sticks to a process. The team logs entries of visits, follow-ups, and conversions. The startup can study these and identify ways to shorten the time between prospecting a lead and closing a sale, thus improving revenue. As Peter Drucker said, “What gets measured gets managed.”


For an investor, this is a promising sign. It indicates that the startup prioritizes method over madness, and can scale in a structured manner. The stronger the processes, the more predictable the growth.


It displays the monetization strategy

The most important factor for a startup, apart from its product, is paying customers. Its focus on this parameter dictates its rate of growth.


I’ve met business owners of enterprises with a turnover of over Rs 10 crores who didn’t want to deploy CRM software. They reasoned that they would do it when they got a big order, which showed that they didn’t know how their organization would grow (or even how it had grown).


On the other hand, I’ve met founders of just five-member startups who deployed a CRM tool even before they expanded their sales team. Their clarity in thinking and confidence was palpable – they set their sights on their goal and were keen on using CRM software to help them achieve it.


Startups don’t use CRM tools just to attract investors. They do it because they want to scale in a structured manner, and want to leverage technology for it. This clarity in thought spells good news for investors, who invest as much in the founders as in the startup itself.


It brings transparency

Imagine this – a startup is claiming to have made sales in large volumes, but you cannot validate this with anything except their invoices. Another startup compliments its sales figures with details about interactions with customers, like the number of visits, purchases made, follow-ups scheduled, and so on. Which startup would you invest in?


In the second case, investors feel more assured about the genuineness of the startup. They also have a clearer idea of how their funds will be used and can estimate how much their investment will grow. A CRM tool brings in transparency. It lays the foundation for trust between the investor and the founders.


With the meteoric rise in the number of startups vying for investment today, authenticity has become a key consideration point for investors. This authenticity doesn’t come from flashy presentations and promises or unrealistic Excel-based forecasts.


It comes from proof-of-concept and historical performance data. It comes from the startup’s commitment to processes to scale up. Such startups also get more investors who are willing to be part of their success stories.


This article was originally published on yourstory. Here is the link

Grocery shopping wasn’t easy and simple, till the internet came into existence. Today, one can get groceries delivered at their doorstep with a few taps on the mobile screen or a desktop. All this has been made possible with modern technology solutions, as they have completely transformed the way people buy groceries.


Growcer is a powerful & advanced e-commerce platform to start an online grocery store. It is a turnkey solution which is specially built to launch an online grocery store & app. This platform has innovative features inbuilt in the system and comes at a reasonable price. Here are some innovative and latest features of Growcer:


       Cart Sharing
    •    Custom Delivery
    •    Repeat Order
    •    Social Media Profiles Integration
    •    Search Engine Friendly URL Structure
    •    Affiliate Module
    •    Display Ads
    •    Sales Analytic
    •    Optimized for Mobile Devices
    •    Premium Membership
    •    Multi-Language & Multi-Currency


Growcer platform is completely customizable, whether you want to add a new module, change the design, or integrate any third party application, everything can be changed according to your business requirement.


Read the following post to know: what are the challenges faced by online grocery Challenges Faced by Online Grocery Businesses & Their Solutions 

NASSCOM is working on a report on Immersive Market in India – covering Augmented Reality and Virtual Reality. On the basis of our findings, we intend to lend a perspective to the consumers of the report – Players (incl. start-ups), Consumers, Government the movement and progression in the Industry, and the market for this; A detailed Industry Analysis of Immersive Media, Opportunities for Market Players and recommendations on Policy and Regulations to ensure that the industry thrives and meets the global levels of growth.


Who can participate?


  • Interactivity Enablers: Companies developing tools for interaction with AR/VR content through natural gestures


  • Development Tools: Companies providing tools for AR/VR development like depth sensors, engines to understand the environment, and AR/VR content creation tools


  • Applications: Companies using AR/VR technology in different sectors for both consumer and enterprise applications


  • Display Medium: Companies manufacturing display devices to view AR/VR content


  • Platforms/interface for AR/VR


Share your use cases and a single page company profile with us and be featured in our latest report on “Immersive Market in India”. The template to submit case studies is attached. 


Last Date for submission: 20th August 2018

Open to all companies (NASSCOM members & non-members)

Participation fee: FREE


For more details contact:

A new product or service launch is perhaps the most adrenalin-pumping engagement for a marketer. Rock hard deadlines, stakeholders from multiple functions and levels within the organization and the attention from market, competition and clients leaves zero scope for errors. You just have to get it right.  Here are some best practices for a successful launch from a self-proclaimed launch specialist!


Have a Project Plan in Place: A launch is a complex engagement involving stakeholders from multiple levels within and outside the organization. Solution leads, delivery teams, business leads, senior management, corporate communications, media relations, analyst relations, social media, internal communications-it really can’t get bigger than this. With so many touch points and dependencies, it’s hard to not miss something unless you have it well documented for reference. A detailed project plan is a good place to start from.


Identify Dependencies and Risks Early: A press release held up at the last minute because the senior executive who had to sign off is travelling is a perfect example of how poor planning can impact your launch. Identify dependencies and potential risks early in the engagement and have mitigation strategies in place. List the key activities, checkpoints and individuals concerned, give them a heads up about impending tasks or approvals coming their way, ensure their availability or identify alternate contacts who can support you on their behalf. Make sure all potential risks are identified and covered.


Focus on Internal Awareness Too: Of course, a launch is primarily targeted at people outside the organization-media, analysts, customers and the industry in general. But creating a buzz within the organization is equally important. Your sales executives are your best friends who will take the newly launched product or solution to the customers. The employees of your organization can be your most vocal advocates, taking the new offering to a wider section of the market. So, never ignore the internal audience as you go about creating a buzz outside.


Don’t Lose Sight of Revenue Goals: Your press release may get the most number of organic pickups, your social media posts may become a rage and the analysts just can’t stop talking about how wonderful your solution is. Great! But if your offering does not generate revenue for the organization, all this amounts to nothing. While you are busy planning for the launch, never lose sight of the revenue goals associated with the offering. A launch is primarily focused on creating awareness, but your launch plan should organically blend with demand generation tactics that can reap maximum returns from the attention and the investment and bring new business for the company.


Stress-Proof Yourself : Understand that despite the best planning and project management, last minute glitches do happen. Someone fell sick, an asset took more time to complete than planned because someone’s laptop crashed, an analyst did not provide that quote you had hinged your hopes on- it’s all a part of the game and there is ALWAYS a way out too. It’s important to stay calm and focused and not let panic attacks and blame games derail the launch. Expect and be mentally prepared for things to go wrong and have some powerful stress busters in place to see you through these incidents.


Hope these tips and tricks help you equip yourself better for that upcoming launch. Get ready to make headlines! The countdown begins - ten, nine, eight, seven…

We are reaching out to you to request your insights and inputs on a study being undertaken by NASSCOM to understand the Software as a service (SaaS) Industry in India and the market opportunities therein. On the basis of our findings, we intend to recommend to the players in the SaaS value chain (incl. start-ups) the emerging trends, verticals/ segments, business models, opportunities & challenges, policy/ regulatory support required and key success factors expected to shape this market.


As a part of the study, we request you to fill in your responses to the attached survey questionnaire (excel file) to help us better understand your business and the Industry in general and would appreciate a response by 7th August, the latest, to enable us to include your views in the report. No company specific information provided in the survey will be included in the report. We will only present an aggregate industry view. 


Kindly e-mail your responses to the below addresses: 


In addition to the questionnaire we also intend to add interesting use cases and few company profiles in the report.In this regard please share (separate attachments in word or ppt):

  1. 1 or 2 use cases of innovative use of emerging technologies like AI/ML/RPA/Analytics in your solution and the impact it has created (internally & externally)
  2. One slide company profile covering : SaaS service positioning/Value proposition; Key technologies (AI/ML/RPA), tools & platforms, Indian delivery capability, Key partnerships/collaborations/M&As, Vision statement. 


We look forward to sharing the final publication in October 2018. Please let us know in the comment section below if you need any clarifications.


DeepTech Club

Posted by NASSCOM Product Moderator Jul 18, 2018

The AI Revolution is upon us. Countries like Israel and China are going at break-neck speed and going multiples of X every 2 – 3 years, so there’s a lot of catch-up to do.


The DeepTech Club is an initiative by the NASSCOM Product Council to accelerate and upgrade the Deep Tech ecosystem in the country. India already has a rich technology and entrepreneurial talent base, and we can take it to the next level by nurturing deep tech ventures. Industry connects and mentoring are the critical gaps which will need to be addressed to help DeepTech ventures succeed and new ventures to emerge from academia and labs. By connecting ventures with corporates who can be partners and customers for the technology, NASSCOM will enable success for a few.


We formally launched the DeepTech Club at NASSCOM Product Conclave in October last year. The first batch had 20+ companies who were mentored and supported by industry leaders. 3 of the First Batch of companies got funded and others are in active discussions. 3 were accepted by Mass Challenge in Israel. Most importantly, almost all participants saw their value proposition, go-to-market and growth rate improve significantly. The list of DeepTech Club Batch 1 mentors and selected companies is available at


The recent Batch One graduation event had well-known Investors (Matrix, Norwest, Kalaari, IdeaSpring, Pravega, Prime, Pi, Venture East, IAN, SRI Capital, YourNest) and Corporate CXOs (Accenture, AIG, MindTree, Societe Generale, TCS, Infosys, mPhasis, ITC Infotech, WalmartLabs, Intel) interacting with Club members.


Now we are kicking off the next batch of the DeepTech Club. Selected DeepTech companies will be recognized, nurtured and promoted by NASSCOM via various programs, platforms and events. The next step on our way to 1000!


Know more about NASSCOM's initiatives and programs, follow NASSCOM impact stories

India may already be late to the AI party. Not if we can help it!

We missed out on the Industrial revolution. We were late for the computer revolution. Played catch-up with the mobile revolution. And Now the AI revolution is upon us. Israel has tripled the number of deep tech ventures over 3 years. China’s research publications in AI have grown 10x over 3 years. We have a lot to catch-up on. Can we afford to lose this one?


The DeepTech Club is an initiative by the NASSCOM Product Council to accelerate and upgrade the Deep Tech ecosystem in the country. India already has a rich technology and entrepreneurial talent base, but is wanting deep tech ventures. We believe that industry connect and mentoring is the critical gap which will help DeepTech ventures succeed and new ventures to emerge from academia and labs. By connecting ventures with corporates who can be partners and customers for the technology, NASSCOM will enable success for a few, a feedback loop back to several, and encourage many more to start.


Our goal is to inspire, support & nurture 1000 Deep Tech Ventures.


We formally launched the DeepTech Club at NASSCOM Product Conclave in October last year. The first batch had 20+ companies who were mentored and supported by industry leaders. 3 First Batch companies got funded and others are in active discussions. 3 were accepted by Mass Challenge in Israel. Most importantly, almost all participants saw their value proposition, go-to-market and growth rate improve.


The recent Batch One graduation event had well-known Investors (Matrix, Norwest, Kalaari, IdeaSpring, Pravega, Prime, Pi, Venture East, IAN, SRI Capital, YourNest) and Corporate CXOs (Accenture, AIG, MindTree, Societe Generale, TCS, Infosys, mPhasis, ITC Infotech, WalmartLabs, Intel) interacting with Club members.


We also took feedback on how we can make the program even more relevant for the selected companies. As a result we are leveraging existing NASSCOM programs and strengthening the mentor pool to deepen the help we can offer in customer connects, sharper go-to-market and funding readiness.


Initial success of the member companies is propagating a virtuous cycle, as we get higher visibility within the ecosystem, many more people from industry come forward to contribute, and we continue to leverage their guidance, expertise and connects to help the member companies succeed.


Now we are kicking off the next batch of the DeepTech Club. Selected DeepTech companies will be recognized, nurtured and promoted by NASSCOM via various programs, platforms and events. The next step on our way to 1000!


Last date for application for the second batch is 10 July 2018. Apply now.

FileMaker 17 is launched with the purpose of letting the users do more without spending much time. The new version also works towards its goal of letting the users do more with the FileMaker platform while they are on the go. This article showcases some of the most popular features:

Redesigned Layouts – FileMaker 17 has got an improved layout design which is more user-friendly. The new version has got the Field tab, Object tab and the Inspector all in a single pane. The new layout is very much responsive. When you move from browse mode to layout mode, the selected panes will slide out automatically.

Layouts FileMaker 17

Sensor support – The new version of FileMaker enables mobile apps to collect data from IOS sensors on the iPad or iPhones. Data captured includes air pressure, location, barometer, accelerometer, battery level etc. The drag and drop function is introduced for sharing of files, photos, links etc between two apps.

FileMaker Admin Console – The new FileMaker admin console is made more responsive and has got a simpler User Interface. The main objective behind it is to enable hassle-free administration of the custom apps. You can now see a graphical representation of the system usage and get more control over the backups.

FileMaker Admin Console

FileMaker Data Migration tool – The Data Migration tool in FileMaker 17 helps in the fast deployment of custom apps. Earlier the migration of date from one FileMaker file to another used to take a lot of time. But now due to the data migration tool, a large amount of data can be migrated within a matter of few minutes or even seconds. This tool is available through the FileMaker Developer Subscription.

Starter apps – FileMaker Pro Advanced has made it easy for the non-developers community to jump-start their development of customized apps. The new platform has around half a dozen starter apps. All are designed to develop different categories of custom apps. They are – Assets, Contacts, Content management, Inventory, Meetings and Tasks. One can easily add fields or tables and customize the app according to the need.

Starter apps FileMaker 17

We asked our esteemed jury members about Emerge50 2018 is different and what can the startups look forward to.


Vinod Sood is the MD of Hughes Systique, Member NASSCOM Engineering and R&D Council and mentor of the Deep Tech Club. He has also been an Emerge50 Jury for last 8 years. 


1. Why should tech start-ups nominate their products for Emerge 50 Awards?

 Over the years Emerge50 platform has been able to identify promising startups which later went on to become the poster boys of the startup world, got featured as hot/coolest startups, got funded etc. Some of these amongst others are – Capillary, HackerEarth, Razorpay, FarEye, Eko, Unbxd, Stellaps. So it is a great opportunity for any emerging tech startup who aspires to get to the bigger league.


2. What would you advice tech startups participating in Emerge 50?

The startups should focus on conveying to the jury how their product is servicing a unique niche or solving a problem which has a large impact and how technology is a core part of the solution. They should also show how the product or solution is scalable and what their Go To Market plan is.


 3. Given so many emerging tech segments, how will Emerge 50 2018 be different?

I think Emerge50 2018 is different as it gives a platform for product/tech startups spread across a vide range of domains to demonstrate their offering. Be it EduTech, HealthTech, FinTech, RetailTech, Logistics, AgriTech, Manufacturing, DeepTech, Security, SaaS platforms etc. everyone has an opportunity to make a mark.


Milind Hanchinmani is the Director, Asia Pacific & Japan, Developer Relations Division at Intel Corporation and Member of NASSCOM Product Council


1. Why should tech start-ups nominate their products for Emerge 50 Awards?

Emerge50 has been synonym and a brand for top innovative, emerging start-ups in India. By being Emerge winner, you could get greater visibility and brand plus greater opportunity for networking among other companies for possible collaboration. I highly recommend any start-up who fits criteria to nominate for Emerge 50 awards!


2. What would you advice tech startups participating in Emerge 50?

Please focus on crisply articulating your product , key problem it solves, technology , market opportunity and why your product is unique and key differentiation among competition. The competition is always tough and we do get different companies offering similar product and the bar is pretty high for winners and jurors are increasingly looking at these aspects. Any IP/patent, please highlight!


3. Given so many emerging tech segments, how will Emerge 50 2018 be different?

This is a big year with 10th anniversary! And Being named top 10 on 10th year anniversary would be great! Also, with AI, Block chain and many technology startups emerging, it is going to be more tough and more interesting this year than ever and winners would get a chance to be showcased @ NPC 2018 (we are looking at doing some interesting changes @ NPC as well!)

NASSCOM has opened nominations for celebratory 10th edition of Emerge 50 Awards, the annual marathon search for Top 50 the most innovative emerging software product companies. 


Celebrate with us the 10th anniversary year of NASSCOM Emerge 50 awards! Emerge 50 is now truly synonymous with high caliber, innovative software product companies helmed by never-say-die entrepreneurs. Emerge 50 has been consistently successful in spotting these emerging companies way before they achieve their pinnacle. Thus, providing greater visibility to the dark horses of the future. The winners are the startups and emerging companies that the world watch out for! 


The 2018 edition of the awards is all set to get bigger and bolder. The competition is always getting tougher for India’s Most Innovative Top 50 Emerging Software Product Companies. The product landscape now exceeds the limit of software and finds synergy in hardware and other bodies of science. The jury too is stringent in their desire to recognize products that utilize deep technologies or those that are a results of intensive research. Vertical domain focus is an added advantage. 


The selection process for Emerge 50 2018:  Nomination opens till 6th July 2018. Shortlisting to be done by 10th Aug 2018 followed by jury round during 20-30 Aug. Award announcement at a ceremony during NASSCOM Product Conclave on 25th Oct 2018.


So tighten your seat belts and get set! NASSCOM’s marathon search for Emerge 50 2018 winners begins now!!

Visit to know more and submit your nomination.


Sangeeta GuptaSoumitra Dasgupta NASSCOM CommunityRakesh Kumar

Founded in November 2013 by Hari of IIM-B and Srinath of NMIS, Pickyourtrail is India's leading online travel company that delivers personalized international travel vacations. Based in Chennai, our platform is carving a niche in the travel space and aims to change the way Indian's travel. A recent study by Google and Boston Consulting Group on Travel Trends 2017 mentioned Pickyourtrail as the benchmark in the online travel industry. Our main USP - personalized travel vacations that can be curated with a high level of granularity without having to spend more. Tailor made to suit the needs of the travellers, Pickyourtrail offers a much-needed respite from the packaged tours.


With over 20 million Indians travelling abroad every year, the travel industry is growing at a swift pace. While there's an exponential growth in the industry, the core problem remains to be the same. There's a lack of personalization when it comes to planning a trip and we are forced to choose between one of many pre-created packages and pay up. The worst part is we have to pay for activities which we don't even want in the first place. This is where Pickyourtrail comes in.


Proprietary algorithm & the ease of usage:


Go to Type the name of the country or the city you want to travel to in the search bar and then click enter. From the list of interests displayed, choose the ones for you. Depending on the destination you entered, Pickyourtrail suggests you with four different duration options. Next up, the matching algorithm takes over and our platform presents you with an array of cities to choose from and every time you select a city, Pickyourtrail uses the routing algorithm to figure out the best possible connection/the most optimal route in terms of cost & the travel time. Everything seems to flow with an ease that you wouldn't even realize that you are planning the trip of your lifetime.



Partnered with several travel service providers and tour operators like Expedia, Amadeus, Viator, and Tripadvisor, we provide the best possible activities available in each city. The inventory of these activities is constantly updated and customers are constantly given a broader range of options to choose from.


Role of machine learning & the ability to tailor make your vacation:


Post the selection of the cities, you will be presented with the complete itinerary which includes activities based on the interests you chose before, and hotels & activities recommended by Pickyourtrail. The machine learning works so well that it automatically studies the pattern of the customers & their reviews and presents with the most preferred activities & hotels.


But, this isn’t your final itinerary. This is where customization comes into the picture. Add/remove activities, change their timings, add/delete cities, and change hotels. Car rentals are also now a part of the product and you can manually choose the type of car you want. The itinerary is completely flexible and you are free to do anything you want. There’s so much customization available that you will be breathing for air!



By default, the price comparison engine ensures you get everything you asked for at the cheapest possible price, so you don’t have to worry about spending extra. When you have customized the itinerary to your liking, you are all set to book.


The final few steps include you entering the personal details, reviewing the costs, and making the payment. Our robust system along with the booking engine helps in multiple hotel and flight bookings, all in a matter of few minutes.


Voila! Your entire trip to your favourite destination is booked in about 10 minutes.

NASSCOM staff writer in conversation with Sundeep Mohindru, CEO, M1xchange. 


Fintech products are in great demand and we have been witnessing the kind of disruptions they can cause. Here was an opportunity to speak to a leader who is driving such a product and creating waves in his particular segment. A certain gap that he has been able to address, rather appreciably.  


1. The idea behind starting M1 Exchange – the problem being addressed?

Commercially, it has been operational for 6 months now but the idea was conceptualized much earlier. It happened around the time of demonetization with GST also in the horizon.


MSMEs aren’t able to scale up, as their realization of receivables from large corporates is within a period of 90-180 days and working capital availability is restricted, due to lack of hard collaterals which can be hypothecated against loans. It has been a perennial challenge and there is a need for a structured platform which is able to provide much-needed working capital at competitive rates and in a very short time and further reduces the risk of realization of receivables.


How about discounting trade receivables on an electronic platform?


The thought was around creating a tech-enabled extendable outreach which reduces dependency on long receivable realization cycles and further dependence on suppliers of finance to assess creditworthiness of MSMEs. Face-to-face meetings can be constrictive and here was an idea which could reduce extended lead times through technology. Once the MSMEs have supplied to large corporates, bills are immediately uploaded on the system to seek out matching finance providers for discounting of receivables. When it started, the lead time was T+2 days and today (in less than 6 months) it’s at a remarkable T+1. The response from the market has been most favourable. Today, for invoices uploaded till 4 PM, amounts can be disbursed the very next day.  The rate of interest charged for receivables discounting on platform is substantially lower then the  rate of interest borne by supplier outside the platform for his working capital funding. The restriction on quantum of funding is negligible as the supplier gets post shipment funding without any recourse, from the banks.      


2. Challenges encountered?

For fintechs to do well, there’s a huge balancing act which is required, what with multiple stakeholders including buyers, suppliers and banks, managing responses and expectations can often be cumbersome. Banks too had their reservations about going digital in Trade Finance and to work with suppliers of large companies in absence of hard collaterals. As we know, banks operate through large teams and navigating the maze isn’t easy. Of course, with time, banks adopted very smoothly. Today, they work with 17 banks, including those in the public sector. He was candid enough to say that rising NPAs in the banking sector hasn’t been easy to deal with, and it wasn’t foreseen 2 years back.



3. Thoughts on the software product ecosystem in India?

  • Biggest challenge has to be about getting the right talent with most relevant skills. For smaller companies, not being able to source the right talent can often be a show-stopper. In large companies, the challenges are similar but due to size, it is addressed in a different manner.
  • Products can get lost in the crowd. He welcomed NASSCOM’s efforts to drive Sales & Marketing initiatives but there’s a very strong need to put in place a formal ecosystem, especially towards creating an extended outreach.
  • Factoring in India is negligible till even recently. Because of low tech usage, errors and defaults it has proved to be restrictive. This particular product is attempting to remove the traditional challenges.


4. On funding.

It’s still a huge challenge – especially for early stage companies.  


5. The raging debate on data privacy.

In B2B, data privacy and security is primary. Sensitive data about companies, vendors reside with them and they have to adhere to international standards. And, there are multiple ones – much required in a dynamic environment. For everything, the processes are well-defined. However, nothing really can be fool-proof so even security is an emerging field.   


6. Specifically in software products, which are the tasks / jobs that are most likely to be replaced by machines?

Technology will continue to create new jobs as old ones get phased out. As software becomes more intelligent, many systems which require human intervention today will go into auto-pilot mode. But ultimately, it’ll be the developers who will be tasked with creating such intelligent systems as legacy gets phased out.   


7. Thoughts on Govt. support for software products.

  • Incubation centres.
  • Incentive to undertake research.
  • Greater access to working capital.
  • Reaching out to govt. as prospective customer - should be made easier for small companies / startups particularly.


8. Domestic Indian market in fintech?

Opportunities are huge and so far we have only scratched the surface. Rise in Payment Wallets is an indication of the size of the digital payments market.


9. Levers for the future.

  • Working more extensively with the govt. particularly Dept of Finance, RBI.
  • Working with PSUs and getting them to use this platform. A 20k Crore business opportunity is estimated.
  • Since lead time is greatly reduced, it can be very competitive to other fintech products, particularly the ones floated by banks themselves.


10. Business mantra. Continued service and value addition for every


 Want to read the other interviews in the series? See them with leader talk

A Roundtable on the topic "The Critical Choice: Services or Product?" was organised by NASSCOM on March 29, 2018, in Bhubaneswar.


Technology and business have shaped a lot in today's market and has given many entrepreneurs to delve into various kinds of startups. There are thousands of products and services available to consumers today and there are unlimited opportunities for you as an entrepreneur to enter the marketplace and compete effectively with a new product or service that's better in some way than what's already being offered by your competitors. However, to succeed, you must develop the ability to decide and offer the right services or products to your customers in a competitive market. More than any other factor, as an entrepreneur with multiple startup ideas, an eternal question is whether to pursue a product or service.


So how do you start? Should you opt for a product or service? That was the big question up for debate at the roundtable.


The brainstorming session brought forth the knowledge and experience of a diverse group of stakeholders – startups, established business houses and academicians from diverse fields. The discussion revolved around the changing dynamics of how solutions are looked at today, and how it was viewed in the past.


Moreover, a solution may commonly be a product or a service, it’s more likely to be “product as a service”, that has been a de facto delivery standard in the industry today.


For example, Batoi provides an easy-to-use cloud platform for creating, using and managing cross-device software applications, websites, and e-commerce storefronts. The Batoi Cloud Platform is a product, but it is made available to you as a service, where you subscribe to and you pay as you go - based on a simple model like number of users and storage etc, without you having to make any upfront investment for the infrastructure or you having to face any extravagant costs. Apart from this, apps like CRM, content management, workflow management etc are also offered as a service from within the cloud platform which you can subscribe to and use. Again, any upgrade to the Cloud Platform or technical customer support is made available to you as a service, as a part of your subscription, that helps you to take advantage of the new releases.


Earlier we gave a brief information about what is cloud and different types of cloud. It might have given you an idea of how Cloud can be a useful resource for your business. Keeping in mind that Tech Startups have become the buzzword in our ecosystem we would like to emphasize on how Cloud can pace Startup's growth.

When we talk about the developments in the technology, Cloud computing can be seen as the emerging leader among them. As for Startups, Cloud can serve as a good alternative keeping in mind their need for scalability with budget constraints.

In present days, not only cloud-computing technologies are present for almost every architecture, but also cloud providers will give you amazing services, which is a primary thing you will expect from your web host. Here in this post, we will present you eight factors that will give you an insight into how the cloud can help in startup growth. Explore our blog and choose Cloud Today for your business.

8 Factors on How Cloud helps in Startup's Growth

  1. Scalability and Customization
  2. Accessibility and Availability
  3. Savings and Cost-Effectiveness
  4. Security and reliability of Cloud Computing
  5. Easy Integration
  6. Collaborative Working
  7. Increasing Mobility
  8. Strong Business Foundation

To Read our Full Blog on How to use Cloud Computing for Startup's Growth click here.

Cloud Computing has been one of the most talked about innovation in the Tech World. Its importance can be easily estimated with all the major players in the IT Space entering the market creating and selling their own cloud services.

MNCs and larger organizations all over the world have been readily adapting Cloud Computing.The primary reason behind this is cost-effectiveness as their no upfront-cost or long-term commitment attached to it.

But since the development in the Cloud has been fast, there has been a number of Myths that have been created around Cloud Computing. This has somehow restricted medium and small businesses adopt Cloud.

To break the age-long myths on Cloud Computing we have created an Infographic to give you a clear idea about Cloud. To read the full blog Click Here.

At Diadem, we understand Cloud. We have helped migrate business to cloud and integrate it seamlessly into their daily operations. 

Call us for a free consultation on Cloud Computing and migrate to Cloud today.

Myths and Facts About Cloud Computing

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