QED of Pune is into Big Data analytics and marketing data management. Formed by B2B marketing experts with extensive experience in the field of demand generation, QED InDemand is a full-service marketing data management company providing enterprise marketing data enrichment and append services. Its platform InDemand aggregates, enriches, builds and maintains hygiene of marketing data. This keeps customers marketing ready and enables them to maximise RoI on their marketing campaigns.
At the end of the day, the product helps customers deal with issues related to re-usability, availability and sanity of marketing data and enables them to execute a better GTM strategy. It also helps customers realise the potential of their house lists for marketing campaigns.
A data health monitor, it provides real-time intelligence on the health of the marketing data of customers and undertakes relevant enrichment or appending to improve data quality. A mix of a proprietary verification engine, partner sources and robust algorithms, the confidence scoring engine delivers data with an unmatched 95 percent accuracy rate.