"The 1000Lookz app can help beauty businesses cut costs, gain deep insights into consumer behavior and create new revenue streams".
--Vasan Sowriraja, Founder and CEO, VDIME
Keeping in view the vast global ‘beauty opportunity', VDime Innovative Works of Chennai decided to foray the market, which is still relatively untapped.
The company, a provider of technology solutions for beauty salons, cosmetic brands (makeup, hair), beauty retail stores, jewellery makers and jewellery retailers, uses an innovative facial image recognition technology that has given it an edge.
"We have made available our flagship '1000Lookz' virtual makeover application on popular platforms such as the web, iPad and iPhone, reaching out to a very large community of users", says Vasan Sowriraja, Founder and CEO, VDime.
1000Lookz enables customers of beauty products to know about the cosmetics best suited to their skin tones. The product's smart virtual beauty makeup application can automatically identify all the facial coordinates and skin tones of people from a 2D image and recommend the cosmetics that can be used. "With this app, beauty salons can enable customers to ‘virtually' try out different makeup products for the face, eyes and lips besides popular seasonal/ celebrity/ festival looks, hairstyles, hair colors, jewellery and accessories. The apps can help cosmetic users to make informed purchase decisions", Vasan shares.
The 1000Lookz app can additionally help beauty businesses to cut costs, gain deep insights into consumer behavior and create new revenue streams.
It can integrate easily into the systems of clients, leading to low set up costs. Its ability to integrate with external Application Programming Interfaces (APIs) for example, Google, Facebook, ERPs, etc., support for CMS based interfaces for back-end capabilities on the platform and procedures to manage workflow in a collaborative environment are the other positives.
According to the company, its success within this space has been achieved on the basis of its innovations in the areas of technology and product development.
Looking ahead, VDime will be focusing on expanding its client base by catering to large players with its affordable enterprise solutions and small companies through the low-cost SaaS model. It will also target clients in countries not dominated by its competitors.