Nair Rajmohan

In a state of perpetual "wow" effect

Blog Post created by Nair Rajmohan on Feb 2, 2016

Guaranteed eternal honeymoon period with your target audience through content marketing

 

We live in a world of constant disruption, where change has become an essential aspect of every realm of life. This trend was catalyzed by the intense digital boom, which empowered everyone to have data, services, and options at fingertips. This privilege meant that people could expect to be perennially astounded by "never-before" innovations. Products and services have earnestly satisfied this requirement until date. If the current tech trends are any indication, our mobile phones will soon be able to replace almost every other gadget and also be our own personal butlers.

 

However, the pressure of constantly having to raise the bar of what is defined as "state of the art" has immense adverse effects too - the desperate need for your "wow" idea to get across to and impress your target audience. Many things can go wrong here:

  • You really do not have much time: the "wow" effect of any amazing innovation lasts only until the next fresh "wow" comes along
  • You might be at the wrong place at the wrong time: Your amazing "wow" concept could somehow get lost in the heavy online traffic or not reach the right audience
  • You might be too slow: your audience would have effectively moved on by the time you establish your footing on the marketing scene
  • Your might be too fast: you could rush ahead pushing your concept into your audience's mind - without waiting to build trust with them
  • Your message might not just be right: your intended audience might misinterpret what your "wow" concept can achieve and ignore you

 

Today's world is mobile - the concept of mobility and digital enablement has moved way beyond facilitating communication to being the fulcrum of a person's day-to-day existence. With a million apps, services, facilities, and features clamoring for their attention, people need more than just plain hoardings, advertisements, and bulk emails to make them feel special enough to give you their precious time. In a world where people have the freedom to express their thoughts and be heard wide and clear through Facebook, YouTube, Instagram, and even individual blogs, you also run a huge risk of being crushed with negativity if your product or service does not meet expectations.

 

Hence,in a world where people's digital existence has much more meaning than even their physical existence, you definitely need an organized, timely, effective plan that can help you get through to your target audience online. You'll need the support of a robust approach that can connect with your audience and build trust with them - explain the purpose of your "wow" concept, get their buy-in, and then set the foundation for an amazing dream run for your product or service. This is what content marketing can achieve for you.

 

What are some of the magical results that content marketing can help you with?

 

Visibility + Brand Awareness

 

Whether you are a distinctively new face or an easily recognizable brand, the need for establishing your brand presence and maintaining its visibility is essential in technology marketing. Continuous awareness campaigns tailored for your target audience and thought leadership activities help ascertain your identity and connect with your audience. Tracking the effectiveness of these campaigns helps immensely in fine-tuning and deriving the best benefits since trends can easily establish any need to revise your approach. When you reach out to your target audience digitally with the support of experts such as addkraft, you can be assured of a personalized approach and engaging content. Your audience will acknowledge your brand and your wow concept - your will soon be on their radar and can easily establish trust.

 

Lead Generation

 

With trust comes the interest to buy and engage further with the brand. A sales-ready lead and a predictable sales journey top the wish list of any product/service company.  An experienced and reliable content marketing organization such as addkraft ensures optimal lead generation by focusing on the customer’s business strategy, go-to-market plans, and business goals. Content marketing partners who fail to take ownership of lead generation will not be able to commit to providing measurable results.

 

Campaign Controls and Measurable

 

"Fail to plan and plan to fail" - one of the oft repeated and amazingly accurate adage that needs to be on every content marketeer's mind. For example, if a campaign fails to have a documented content strategy, implementation plan, and specific measures that monitor campaign effectiveness, the team risks facing a colossal failure in its effort. Advanced warnings are clear indicators to navigate away from a wrong direction of campaign and to change the dynamics of the marketing approach.

 

Sales Enablement

 

With a response-sensitive content marketing campaign in place, you can be confident of enabling and scaling up digital sales. This approach has immense advantages especially for technology marketing for Enterprise Business Applications in saving resources and time allocated to the entire sales cycle process. Personalized content marketing lasts for the entire life cycle of the customer, at times generating marketing leads from trusted, long-term customers who turn brand followers after consistent brand engagement.

 

Content marketing is the sharpest tool you have to create the aura of magic around your "wow" product/service. In today's world of infinite options, your option would certainly succeed if you reach across to your target audience with personalized, awe-inspiring, jaw-dropping content marketing.

 

Rajmohan

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