NASSCOM Product

Emerge50 League of 10: Stellapps

Blog Post created by NASSCOM Product Moderator on Nov 6, 2017

 Product Name: SmartMoo

Name of Organization: Stellapps

Year of Incorporation: 2011

Website:  Stellapps

Vertical/Horizontal Play: Agriculture

At the helm: Ranjith Mukudan (CEO and Co-Founder), Ravishankar Shiroor, Praveen Nale, Ramakrishna Adukuri, Venkatesh Seshasayee

 

 “The start-up journey is not like a sprint. It is a marathon. There is need for a plan  and build stamina for the long-term. Start-ups  should expect  the journey to be arduous”

--Ranjith Mukundan, CEO and Co-Founder, Stellapps

 

 

 

Innovation: Stellapps decided  to foray the dairy sector, an innovation in itself, which has made it the first of its kind, end-to-end dairy technology solutions company in  India. Stellapps’ launched its SmartMoo platform, which is capable of supporting data arising out of tens of millions of liters of milk through milk production, procurement and cold chain flow across millions of farmers.

 

About the product:  The company developed an IoT platform SmartMoo that supports sensors in a plug-and-play fashion and develops apps in the way other app stores do. The company took a use case-centric approach where it developed the platform and then the app that which would leverage IoT, Big Data, Cloud, Mobility and Data  Analytics to improve Agri supply chain parameters.

 

Journey so far: The company began in 2011 with five co-Founders who were working in technology and telecom companies.  It was incubated by IIT Madras in 2012 and began by examining various use cases, where it could leverage IoT as the tech platform.  Stellapps decided  to focus on the dairy and agri verticals as by their very nature, both segments lent themselves to auto data acquisitions from remote areas and could exploit the true strength of IoT. When the company set up operations, it had to face many challenges including lack of domain expertise, and the issue of support  and maintenance, particularly in remote areas which took up time and as costly.

 

Way forward: The company will be exploring other emerging markets such as Eastern Europe, South East Asia, Latin America, and Africa which have similar supply chain issues as India. It will also focus on taking its products in to developed markets too and looking at other agri produce, besides dairy.

 

See the full list of Emerge50 Winners and follow the Leagueof10 to get a closer look at the top 10. 

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