Product Name: SmartMoo
Name of Organization: Stellapps
Year of Incorporation: 2011
Vertical/Horizontal Play: Agriculture
At the helm: Ranjith Mukudan (CEO and Co-Founder), Ravishankar Shiroor, Praveen Nale, Ramakrishna Adukuri, Venkatesh Seshasayee
“The start-up journey is not like a sprint. It is a marathon. There is need for a plan and build stamina for the long-term. Start-ups should expect the journey to be arduous”
--Ranjith Mukundan, CEO and Co-Founder, Stellapps
Innovation: Stellapps decided to foray the dairy sector, an innovation in itself, which has made it the first of its kind, end-to-end dairy technology solutions company in India. Stellapps’ launched its SmartMoo platform, which is capable of supporting data arising out of tens of millions of liters of milk through milk production, procurement and cold chain flow across millions of farmers.
About the product: The company developed an IoT platform SmartMoo that supports sensors in a plug-and-play fashion and develops apps in the way other app stores do. The company took a use case-centric approach where it developed the platform and then the app that which would leverage IoT, Big Data, Cloud, Mobility and Data Analytics to improve Agri supply chain parameters.
Journey so far: The company began in 2011 with five co-Founders who were working in technology and telecom companies. It was incubated by IIT Madras in 2012 and began by examining various use cases, where it could leverage IoT as the tech platform. Stellapps decided to focus on the dairy and agri verticals as by their very nature, both segments lent themselves to auto data acquisitions from remote areas and could exploit the true strength of IoT. When the company set up operations, it had to face many challenges including lack of domain expertise, and the issue of support and maintenance, particularly in remote areas which took up time and as costly.
Way forward: The company will be exploring other emerging markets such as Eastern Europe, South East Asia, Latin America, and Africa which have similar supply chain issues as India. It will also focus on taking its products in to developed markets too and looking at other agri produce, besides dairy.