Product Name: Hug SmartWatch
Name of Organization: Hug Innovations
At the helm: Raj Neravati
Year of Incorporation: October, 2014
Website: Hug Innovations
Vertical/Horizontal Play: Security and lifestyle
“I could not have imagined that Foxconn, the company which manufactures Apple products, will one day be our own manufacturing partner for the Smartwatch. The fact is that all through the company’s journey of hardships, I remained persistent, didn’t give up and created a world-class product and organization”.
--Raj Neravati, Founder and CEO, Hug Innovations
Innovation: Hug Innovations has developed the Hug Smartwatch, which is not only a promise of safety, but also the world’s first gesture-controlled device. Hug innovated a wearable Smartwatch with an SOS button that a person in danger can press. The watch sends an SMS with a live tracking URL to the family and friends. When people click on the URL they can track the wearer in real time. Interestingly, the watch has customized maps to show the user the nearest hospitals and police stations—basically emergency services they can contact if family and well-wishers are not available.
About the product: Besides the safety story, the Hug Innovations Smartwatch has several features such as gesture control that can be used by wearers to turn up the music, dim lights, play console games, switch presentation slides or fly a remote controlled drone! It also serves as a kids, fitness and pet tracker.
The journey so far: Greatly impacted by the Nirbhaya gang rape case in New Delhi in 2012, Raj Neravati decided to relocate to Hyderabad, India from the US and look deeply at the issue of women’s security. Hug Innovations came into being in 2014, as a promise of safety.
The journey was challenging for the company from the very start, since its Founder, Raj Neravati, did not have the necessary hardware background or deep hardware knowledge and there were no accelerators to guide or support the company. Building the right team in fact was hard and Raj Neravati had to let go of people and even replace the team.
Way forward: Hug will be adding smaller products to meet the needs of specific audiences. From a platform point of view, the company has envisioned an IoT platform that can control any device through gestures and has invited application developers to create apps that can run on its Open developer platform.