Skip navigation
All Places > Discuss > Product/Startups > Blog > Authors Om Routray


5 Posts authored by: Om Routray

FY2017 has not been as fast paced as FY2016 for the ecommerce segment but it has been a year of great resilience, market expansion, tough competition, and heightened interest from global players. Flipkart expanded its reach via acquisition, Snapdeal rebranded and Amazon continued with its efforts on market expansion with new programs and initiatives. Growth in tier II and III cities have been remarkable too. 


However, the major trend is brick and mortar stores moving towards digitization. While online players like Nykaa, Voylla, Lenskart and Zivame continued to expand operations through their brick and mortar stores, offline players such as Future Group, Mahindra Retail, Reliance Group, etc. have started showing interest in an online presence. Next few years should further blur the line between online to offline and offline to online platforms. 


Another trend has been the  rise of niche ecommerce segments, such as the following: 

Top technology themes that became significant in 2016



Factors that are driving segment in India are:


Stay tuned for more insights on the ecommerce segment in India. Check itsr2017 for blogs and datapoints from our recent report. You can also download the chapter on Ecommerce section here




The new report on startups by NASSCOM was unveiled at the NASSCOM Product Conclave, 2016, in Bangalore recently. The report as expected has been one of the most anticipated ones of the year and has been quoted by media extensively. Here is a brief of the coverage. If you are interested in state of the startup ecosystem, this should interest you.


The Economic Times




Read here:




The Hindu



Silicon India






Communications Today



Daily Thanthi




Navbharat Times



Dainik Bhaskar






With L4k New Cos, India Retains Startup-hub Tag

Filter Blog

By date: By tag: