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NPC 2017

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What makes Digital Transformation particularly difficult is that we do not know what the destination looks like. The stakes certainly seem big. Where do you start – by hiring (or re-training for) new skills, investing in platforms, or upgrading your systems to capture more data? The risks and promised rewards are outsized. How much is hype vs. reality?  How much time and money is required to see results?  What is the ROI?  How will we recognize when we become “Digitally Transformed”?  Do we have to risk our core business in the process, or can we work on new business or non-core processes?


Digital Transformation is unlike any management project we are trained for. We do not know Where to Start, Time & Money to allocate, and How to Track Progress. No wonder organizations are struggling to execute.


The trick is to reframe the problem as AI-adoption rather than Digital Transformation. What does a Digital organization look like?

  • Has Technology everywhere and at the core
  • Stakeholders are Digitally connected and Information flows securely across
  • Makes all decisions based on data and learns continuously


AI-driven organizations share all the same characteristics; and in addition, they rely on algorithms for decision support and process optimization. AI-enabling the organization necessarily also Digitally Transforms it. In fact, since AI-enablement provides tangible goals and ROI, AI-enabling the business make the Digital Transformation exercise much more tractable.


Learn how to AI-fy Your Business from several business leaders who are far along the path at the NASSCOM Product Conclave 2017, Bangalore. Program includes a half-day summit dedicated to “AI-fying Your Business”. The AI Summit is scheduled from 2 – 5 pm on November 2. Save Your Spot Now!

Attend the NASSCOM Product Conclave 2017, Bangalore to learn about deep tech opportunities in Artifical Intelligence. The Deep tech Summit is scheduled from 10 AM - 1 pm on November 2. Save Your Spot Now! 


Artificial Intelligence is nothing new! People have been looking at from multiple decades. But now, based on the compute capabilities and availability of large amount of data, Artificial Intelligence is becoming a reality and a single largest opportunity of our times. AI is fundamentally able to change the way businesses make decision and machines (robots etc) will start behaving like humans and making decisions. This will have huge impact in making our lives better.

 We are seeing many positions such as Chief data officer or CDO who will be responsible for enterprise wide governance and utilization of information as an asset, via data processing, analysis, data mining and they are reporting to CEO. Most enterprises now looking at AI to create differentiation in their business


 India is, according to some reports 3rd largest AI start up ecosystem in the world. There is unprecedented increase in number of start-ups focusing on creating products on AI. Because they have many large enterprises  across different domains looking at deploying AI solution. Health care, Consumer, Security etc are some examples.


NASSCOM is the apex industry association for the IT sector in India and includes over 14K member companies accounting for over 95% of India's software and services revenue. As part of my responsibility, I help drive the yearly NASSCOM Product Conclave (NPC) event here in Bengaluru on 2nd and 3rd November. We are very excited to have a deep tech summit as part of NPC on 2nd November starting @ 10 AM


The main aim of Deep tech summit is to excite and help to create many deep tech startups in India. This time in NPC, we focus on Artificial Intelligence. So if you are a startup or academia or enterprise and want to know trends, opportunities , please come and attend the deep tech summit and NPC in Bangalore


The speakers are both national and international , experienced professionals both from industry and Academia. Agenda for the workshop is following!


We will have Anand Deshpande, Chairman and MD, Persistent Systems, kicking off a deep tech summit with an opening keynote. We are very excited to hear from him.


After his opening keynote, we have a panel discussion about Data, tomorrow’s fuel, opportunities in AI. We have data science experts from companies like Zebi, Ola Cabs, Yodlee and academia from IIM Bangalore on that panel to bring in different perspectives. It is a great opportunity to hear from Mr Babu Munagala from Zebi , Mr Pramod Singh from Yodlee , Prof Shankar from IIM-B and Mr Shailesh Kumar from Ola Cabs in the panel.


 After the panel discussion, we have 3 talks , 2 from academia and 1 from industry. We are fortunate to have Prof S S Iyengar, A Ryder professor and director @ Florida International University talking about “Driving Artificial Intelligence through Synthesizable AI”. I am really waiting to hear from him. We also have Prof Sunita Saravagi , Associate professor from IIT- Bombay,  who will talk to us about “Advances in Neural Models for Sequence Prediction”.  


 Finally, we will have closing keynote from none other than Sriram Rajamani, who is managing director @ microsoft Research , India.


 It is fantastic opportunity to listen to , interact with such industry leaders which is only @ NPC, Bangalore

 Attend the NASSCOM Product Conclave 2017, Bangalore to learn about deep tech opportunities in Artifical Intelligence. The Deep tech Summit is scheduled from 10 AM - 1 pm on November 2. Save Your Spot Now! 

All products need to adopt AI to stay relevant. CxOs have a tough challenge. AI adoption can make or break your business. You have seen successful, well established businesses disrupted, even bankrupted by internet businesses. While you are busy fighting that threat, upgrading your technology capabilities and have just caught up with the internet era, analytics and mobile-enabled businesses are disrupting even technology-savvy companies.  Now you can see AI looming as a threat.


What is the road to success? How do you prepare your people, your platforms and your organization culture for an AI-world?  While AI might threaten the existence of your business, successful transformation could provide big wins. Where do you start your journey to adopting AI?  How do you ensure your organization is ready?  What functionality do your AI-enable?  How do you implement the requisite functionality in your product?



What comes first: Data, Automation or People?  Do you start with a core or a non-core area?  With high strategic value initiatives or with low risk projects? What role does culture play and how do you develop the right culture? What skills do you train and what skills do you hire?  How do you balance traditional business knowledge with digital and AI skills? How do you manage the process minimizing the risk and disruption to your current business?  We have a series of talks just for you!


We will open with a Fireside Chat (confirmation pending) with Nitin Chugh, who heads Digital Banking and Personal Liabilities Products at HDFC Bank and has implemented several AI initiatives at the Bank, in conversation with me. Nitin will share an overview of the AI Landscape:  the big picture, trends, how companies are adopting AI, risks and challenges.


This will be followed by 3 CxOs leading the AI transformation of their organizations: 

  • Dileep Mangsuli, Chief Technology Officer (CTO) at Wipro-GE Healthcare, and previously Engineering leader for Energy Management.
  • Y S Vinay, VP of Engineering and Principal Architect, Flipkart.
  • Namrita Mahindroo, Senior General Manager, Digital Transformation at Mahindra Group.


Finally, we will hear from two product entrepreneurs who had thriving businesses in the pre-AI era, and have since successfully transformed their ventures to an AI-first Product business:

  • Arjun Pratap, Founder & CEO at EdGE Networks, providing AI-driven solutions for talent acquisition and workforce optimization.
  • Padmanabhan D, Founder & CEO at Appnomic Systems, leveraging Machine Learning to capture and analyze performance metrics for IT Operations across the technology stack.


Attend the NASSCOM Product Conclave 2017, Bangalore to learn how to transform your business leveraging AI and to network with other CxOs on the same journey. The AI Summit is scheduled from 2 – 5 pm on November 2. Save Your Spot Now! 

Customers, not markets, buy your products. So, going to market demands a deep understanding of your customers’ needs and behaviors. A strong strategy builds your organization’s capabilities to sell more.  It involves putting forward the right prices at the right time via the most effective channels. Today’s dynamic digital era demands companies to tailor-make their strategies to reach customers.


To be ready for this digital revolution, learn how this era has changed advertising:


  1. Advertising is huge. Advertising was simple, more money meant more customers, which meant more success. Digital has brought back pay to play idea.
  2. A conventional advertisement is no longer viable. You have to get creative to catch attention.
  3. Traditional advertising is dead. Online marketing channels are better targeted and you only pay for reaching people who have interest in what you say.
  4. Digital levels the playing field. Communication has changed. With more details about the shift in customer behavior, it’s now easier than ever to hit them right.
  5. Customer service never sleeps. People expect you to address their needs at all times, as fast as you can.


A kickass go-to-market strategy for startups

Millions of startups reach the basic funding stage each year.  Angel investors help about half of these companies with their initial development. Very few out of them are then able to show enough promise to actually receive a first round of capital from venture or private equity sources. The challenge usually how to sell your product and create a sustainable revenue stream so that you can further develop your product offerings, build your infrastructure, repay your investors and finally pay yourself. Here's where figuring a great go-to-market approach comes into play.

Startups need to take their customers’ perspective to understand how to approach the market. They should think about what the customers are trying to achieve and what problems they need to solve — and then think about how the product can help them be successful. Let's take a look at a GTM strategy startups need to adopt.


Nail your GTM positioning

Market positioning, at heart, is simply how you tell your story. It’s a forcing function that helps you to crystallize your strategy which can have a magnitude effect across the whole company. Take a look at these 5 crucial GTM considerations:


  • Audience - Fully understanding your consumer segments is most important before you start anything else.
  • Channels - Once you know your audience, you need to know where they are looking and where they are learning. This will help you to understand how to best reach your target audience.
  • Pricing & packaging - You need to “right size” for your segments and strengths.
  • Customer acquisition cost - Work through your acquisition model and costs.
  • Messaging - You can only solidify your messaging within the context of everything else.


Remember, any successful startup began with solving their customers’ challenges. It’s better to build a small customer base who love your product rather a lot of them who just sort of like your product. Finding out the perfect approach to go to market is challenging. But as you move forward solving your customer's’ problems, you will refine it based on the insights you gain. 

All products need to adopt AI to stay relevant. What to do if AI is not a core skill?  Where do you start?  What functionality do your AI-enable?  How do you implement the requisite functionality in your product? 


You can AI-enabling your product in 3 steps.

  1. Envision the AI-enable future of your client industry. Understand and map what your industry will look like in 5-10 years, as software and AI eat large parts of the value chain and a company just born in Silicon Valley could be upstaging the Fortune 500 market leader in the industry. Where will value be created in the future?  What capabilities will your customers demand then?  How can you create abundance for your customers, and therefore for yourself?  A framework to help you envision your digital future is available in a separate post.


  1. Measure and Capture all data. Capture all data, not just the results. This includes process steps and intermediate activity data. Particularly important is data on failures: data on sales calls that failed is as important as order information from successful sales calls. If a step is consuming organizational time and resources, measure and record it.


  1. Integrate an AI platform. You can rarely make a case to build an AI platform. With so many good platforms available at low cost, the high degree of specialization involved in building an AI platform, and the rapid improvement in the state of the art and platform capability, you are much better off integrating with any of the available popular choices. Choose carefully based on underlying technology compatibility and hidden costs before you integrate and keep control of your data.




Learn more about the trends in AI, how to transform your product, network with other product managers on the same journey, and to hear from thought leaders across the Product business, visit the NASSCOM Product Conclave 2017, Bangalore. NASSCOM Product Conclave. We have a whole half-day summit dedicated to adopting AI. Save Your Spot Now! Register Here

NASSCOM’s Emerge 50 has proven to be a milestone in the proliferating journey of more than 350 companies and their success stories since 2009. These companies have been assessed on the basis of numerous parameters, including value proposition, market differentiators, customers, market visibility, scalability, financials, growth and most importantly, innovation impact.

The process to choose innovative companies started with the screening of applicants on various eligibility criteria such as the nature of business, vertical and horizontal division and their origin. With over 500 applications having been received this year, nominations for NASSCOM Emerge 50 2017 Awards are now closed.

This year’s submissions serve businesses, consumers, government and marketplace aggregators and cut across segments like Cloud, Enterprise, SaaS, Mobility, Big Data/Analytics, IoT, FinTech, HealthTech, Next-Gen Commerce, Ad-Tech, and so on.

75% of the Emerge 50 submissions are in the B2B segment and 80% of them have global market focus this year, proving that Indian companies are now pushing their products to tougher and bigger global markets.

In terms of major horizontals, Cloud Applications / Platforms / Infrastructure, Enterprise Products and Big Data / Analytics and Enterprise Mobility / Mobile Platforms constitute the bulk of submissions, followed by Deep Tech (AI, ML, NLP, Blockchain), and IoT / Hardware / Wearable Tech.

Companies from leading metropolitan cities like Bengaluru, Delhi NCR, Hyderabad, Chennai dominated the submissions followed by other tier-1 cities.  Firms of Indian origin based out of the UK and US made up the rest of the submissions.


Nature of Business







B2B2C / Marketplace/ Aggregator





Major Horizontals

Cloud Applications/ Cloud Platform/ Cloud Infrastructure


Enterprise Products


Big Data / Analytics


Enterprise Mobility / Mobility Platform / Mobile Applications


Deeptech – AI/ ML / Blockchain/ NLP…


IoT / Hardware / wearable tech


Software Development and Deployment



Nominations in Vertical focused solutions:

FinTech including payments11%
Hyperlocal / Marketplaces / Services Aggregators8%
NextGen Commerce / eComm / mComm8%
AdTech / Marketing Tech7%
Security Infrastructure / Applications6%
Social / Web 2.06%
Smart Infrastructure5%


NASSCOM is glad to announce its collaboration with Grant Thornton (GT) as its Knowledge Partner this year to encourage design evaluation. Submissions to be shortlisted for Jury round Evaluation scheduled for the 1st week of September.

As an added benefit, EMERGE 50 also enables winning companies to participate in trade delegations and tap into the most influential community of CxOs and potential Investors.

The winners will be felicitated at India’s Biggest Product event, NASSCOM Product Conclave, Bengaluru, and will be provided an opportunity to showcase their innovation to the event audience.

The NASSCOM Emerge 50 Awards provide worldwide recognition with local, national and industry-wide media coverage.

According to IAMAI-KPMG estimates, India has a total of 500 million Internet users, over 300 million of whom are mobile Internet users. Much of the growth is coming from rural areas, driven by low-cost smartphones and low data tariffs. Traditional SaaS products created for the affluent, urban English users (and for businesses catering to such consumers) do not work for the new users.


Who will create the apps and enterprise SaaS products for the 300mn plus (and growing) denizens of Digital Bharat?  This creates a unique opportunity for SaaS developers in India. But how do you identify the opportunities?





To identify opportunities, understand your users. You need to make a difference in their lives; the bigger the difference and larger the number of people effected, the bigger the opportunity. All these are like to be white space opportunities with no international competition. Opportunities will typically fall into one of the following buckets.


Can you answer these questions for your users?

  1. How do the users make and spend money today? Follow the money to understand the priorities of your users, where they will spend money tomorrow.
  2. What daily friction do these users face? Can you remove significant inconvenience or risk from their lives?  Can you bring transparency and control where it matters?
  3. What are the unmet aspirations and opportunities that you can enable? Can you provide access and empowerment to pursue passions and dreams?


Once you have identified the opportunity, you need to develop it into a business.


Find out how at NASSCOM Product Conclave 2017, Bangalore. Save Your Spot Now! Register Here