Hi Sesha, I would think the alignment should be co-owned in order to operate without bias or function effectively in any organization. Marketing is the conduit between offering ( product/ services) and customer. While sales hunt and farm customers, marketing plays the role of connecting the whatsinitforme for customer. Both these functions should complement each other. Regards, Sowmya
It is function of objectives that SME has…
What are factors to consider when budgeting for a MA solution for a SME ?
Events, webinars and online communities (LinkedIn).
How can Small and Medium companies use Marketing Automation platforms to increase sales and improve ROI?