amit@dramitnagpal.com

Using Storytelling in Social Media Profiles

Blog Post created by amit@dramitnagpal.com on Jun 23, 2016

A story is a story is a story is a story. Period. Human brain is wired for narrative or story. Shh, to tell you the truth, we are not designed to remember bullet points but designed to remember stories.

If someone visits your LinkedIn profile or Twitter or any other social media, what would you like the visitor to do? Preferably connect or at least remember you for a while. But does your profile tell a story interesting enough for people to send connection request or follow or remember you or your organisation for some time, if not forever? If no, then read on (if yes, you have a choice).

Storytelling on LinkedIn

We live in attention deficit times, and it becomes all the more important that our Linkedin profile is catchy, easy to read and probably memorable in some way? Here are my few suggestions:-

Headline-The headline is your first story. If it is really catchy and impressive, even a senior professional could be tempted to send you an invite, curious to know more about you. Preferably your headline should be from the client perspective rather than your own perspective.

Summary-Let your profile summary tell your concise story, its key turning points, the skills you developed on the way and weave all these elements in a sequence which shows your choices and consequences. If you can add a twist or two, it can become truly captivating.

Alignment-Integrate the story of your organisation with your professional story. Demonstrate how your personal values match the organisation values and how your individual goals are aligned with organizational goals. The reader does not expect each value and goal to match but do not appear to be a round peg in a square hole.

Authenticity- It will help you form an emotional connect with your audience. Show your human side by sharing few mistakes, failures and a bit of vulnerability. Be you. Don’t try to sound humourous, if that’s not what you are.

Storytelling on Twitter

What about your Twitter profile? Does it have a story to tell? Is your bio exciting enough that the reader will feel like checking out your tweets? What makes a Twitter bio unique and interesting? Telling your story in 160 characters is not easy for sure. Here are some basic elements of a good Twitter profile or bio:-

Use your real name, if you use Twitter for business. If you can use the same photo on Twitter, Facebook, LinkedIn, it would be ideal. Make it sound professional and still unique. Give a website URL which connects to your “My / Our story” if possible.

Here are some sample Twitter profiles from IT and tech industries:-

1)      Abhishek Goyal, @AbhishekGoyal: Founder @Tracxn - Get to see explosion of Startups very closely :-)

Catchy part of it: The line, “Get to see explosion of Startups very closely :-)”

2)      Shweta Pathak, @shweta_hr : Millennial, works with @tmpindia. Interested in #EmployerBranding #SocialRecruiting, Strategic #RecruitmentMarketing. Need coffee to survive. Tw/RT personal views

Catchy part of it: Recruitment Marketing sounds new. “Need coffee to survive” is memorable and authentic

3)      Rahul Sharma, @rahulsharma : Founder of @micromax_mobile, Chief innovator of @yuplaygod. http://micromaxinfo.com

Catchy part of it: Chief Innovator is an interesting designation

4)      John Hagel @jhagel: Work and play on the edge – views breathtaking, experiences deep and satisfying, learning limitless

Catchy part of it: Yes integrating work and play requires you to do edgewalking

Storytelling on about.me

Satyan Gajwani, who has been in the news recently for being shifted to USA by Times Internet has a simple and yet catchy about.me profile.

Satyan Gajwani, CEO of Times Internet, https://about.me/satyan

My life is awesome, though perhaps not as awesome as this photo might suggest. (Well you have to visit the profile to check the photo and judge the awesomeness yourself)

Life is definitely as awesome as it appears on our Facebook accounts and some of the pictures. Yet life is definitely awesome for those with the right attitude. What say?

Outcomes