2018 can be defined as the era of digitization and multiplication of devices in our society, where the consumers are on the constant lookout for a smooth and fast customer experience. This has led to the rise of e-commerce where consumers can shop without having to step foot outside. This has led many to believe that traditional Brick and Mortar Retail stores are doomed to fail. This, however, is not the case since the retail industry is growing and meeting the consumer demand both online and offline as well. Let’s take a look at why we think the future is bright for Brick and Mortar Retailers in 2018:
The Store: Being more than just another IP Address
Stores have always had a huge advantage over online retail, the sensory dimension. The store makes it possible for consumers to see, test, smell and touch the product and this is a very important shopping experience that can never be replaced. Even with the rise of virtual reality retailing, the physical store will still play a crucial role in the shopping habits of the consumer.
Hence it is up to the retailer to make sure that they take full advantage of this, with the help of CRM strategies that can be adapted to personalize the shopping experience for the consumers.
Reinventing the Store
The nature of the store has drastically changed in the past few years, where it is no longer just the place of purchase but it is now a place for living and experiencing. This is especially true with the younger generation which is why giant retailers like Nike and Samsung design stores like theme parks, in order to enhance the shopping experience of the customer. Hence it is crucial that the retailers make full use of technologies in order to improve the customer shopping experience.
ERP solutions like Ginesys can help retailers elevate the shopping experience of the customer, like reducing the checkout time with a very efficient POS solution or even ensure that the retailer is fully stocked at all times with the help of effective inventory management and replenishment systems in place. It is evident that in order to reinvent the store experience, it is vital that retailers implement solutions like Ginesys that can help them in their journey of improving the customer shopping experience.
This article was originally posted here : Brick and Mortar Retail Stores - The Road Ahead