For businesses these are times of exponential change.Customers connected by smart phones,high-speed mobile networks and social media platforms are forcing them to engage and react in real-time.The explosion of data means that new skills have to be acquired to integrate multiple data sets and derive insights from within it.Ever-changing regulatory frameworks further add to the complexity. Companies that lead the curve are the ones who have welcomed and embraced change.
Moreover, in the age of social sharing, businesses are awash with more data than they once dreamed possible, giving birth to the need for hyper-personalisation, where campaigns are focused on data related to consumers’ behaviour, rather than just their demographic and psychographic data.
With the explosion in data, rises the importance of analytics. Experts believe that 90% of the world’s data was created in the last two years. A Bain and Company Survey from 2014 reports that companies using data well are twice as likely to be in the top quartile of financial performance within their industries.
Keeping in mind the growing importance and influence to analytics, NASSCOM had partnered with Hansa CEquity to put together a set of use cases across industries highlighting the application of analytics in various areas and its impact/benefits to the firms. These case studies cover both global and Indian customers. Industries covered include natural resources, healthcare, banking, telecom, insurance, aviation & aerospace, retail/CPG/e-Commerce and others.
You can download the report here: Application, Innovation and Maturity of Indian Analytics - free for both members and non-members.