This NASSCOM Offshore Insights report, the first of its kind, analyses the disruption caused by the rise of digital technologies in marketing and its implications for the Indian technology industry. It attempts to prepare this industry to leverage this opportunity by delivering value to the new stakeholder – the Chief Marketing Officer. Marketers are actively participating in decision making related to technology. The report envisages a strategic direction for Indian technology companies to streamline their services and products roadmap, in sync with the current requirements of CMOs by looking at the holistic picture, building in-house capabilities and forging seamless and symbiotic relationships with marketing agencies.
Research Focus on-
- Analyses disruption in the marketing world caused due to digital technology shifts and the increasingly connected customer
- Highlights the changing role of the Chief Marketing Officer (CMO) and his need to spend more on technology
- Brings out a detailed analysis of the opportunity that CMO related work presents for Indian technology providers
- Presents a set of success mantras for both technology providers and CMOs
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