A-million-dollar-question(s) : Marketing insights of a growth-stage CEO

File uploaded by Ruchika Rana Malhotra on Oct 11, 2018
Version 1Show Document
  • View in full screen mode

As the emerging technology eco-system is evolving and churning out new ventures every day, it is also generating a unique and advanced set of marketing challenges for the new-age CEO. This qualitative report investigates in depth the marketing objectives and challenges as well as the talent-pool conflicts of growth-stage companies across emerging sectors namely PROPtech, ADtech, HRtech, FINtech, AI, AR, Blockchain and machine learning. This study, which interviewed founders, co-founders and CEOs of growth-stage companies, reiterates the fact that every challenge is inimitable and therefore its solution has to be as precise as a razor's edge. Interestingly, this report will answer in detail not only the primary research question but will reveal business insights that make this study worth a million dollars.