Loading Events

« All Events

  • This event has passed.

Conversion Rate – The One Metric That Matters

January 31 @ 2:30 pm to 3:30 pm

If you live in the world of Internet products, then you’re aware of conversion rates – the practice of calculating an online experience that causes a greater percentage of website visitors to convert. Ankur will speak about various ways in which conversion rate optimization will allow Product Managers to see how their customers use their products; and understand how they navigate and the journeys they take.

You will learn: What is Macro & Micro Conversion, How Qualitative and Quantitative analysis triangulates Mobile Experiences and How is it different from Web Behavioural Psychology : System 1 & 2, Persuasions, biases which influence products.

Recordings of the past webinars are available on YouTube


Senior Director,Goibibo


January 31
2:30 pm - 3:30 pm