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Conversion Rate – The One Metric That Matters
January 31 @ 2:30 pm - 3:30 pm
If you live in the world of Internet products, then you’re aware of conversion rates – the practice of calculating an online experience that causes a greater percentage of website visitors to convert. Ankur will speak about various ways in which conversion rate optimization will allow Product Managers to see how their customers use their products; and understand how they navigate and the journeys they take.
You will learn: What is Macro & Micro Conversion, How Qualitative and Quantitative analysis triangulates Mobile Experiences and How is it different from Web Behavioural Psychology : System 1 & 2, Persuasions, biases which influence products.
Recordings of the past webinars are available on YouTube