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NASSCOM Design4India – Brand Archetypes Workshop Chennai

April 26 @ 10:00 am to 5:00 pm



Design Coach

Nidhi Isaac – Design Director, Idiom Design and Consulting Ltd.

Why you should attend

Every brand has a distinct personality that consumers identify with. This brand personality is central to forming, sustaining and growing a solid relationship with its consumers. The brand archetype workshop is a fun and interactive session that will help participants define their brand’s personality.

The workshop introduces attendees to brand archetypes and how it translates to the brand tone and manifestation. It teaches how brands use archetypes to differentiate themselves from their competition. Participants are taught to leverage these archetypes to create a unique personality and positioning for their own brand.

Key takeaways

A deep exploration of the 12 brand archetypes

How to spot brand archetypes

How brand archetypes come together to form ‘Brand Personalities’

Who should attend the workshop

The workshop is ideal for CEOs, founders, aspiring entrepreneurs, startups, students of the discipline, sales or business development professionals, young marketing and advertising professionals, designers, and anyone whose role involves making strategic, brand-led choices.

Grab tea at 11:30 and lunch at 12:30 PM

Where: The Raintree Hotel, 636, Anna Salai,

               Satya Murthy Nagar, Teynampet,

Chennai, Tamil Nadu 600035

When: 26th April 2019, 10:00 AM – 5:00 PM

Registration details:

Limited seating capacity. Tickets are available on a first come, first serve basis!

Group Discounts 10% are available for 3 or more registrations from the same organization.

Reach out to us at register@design4india.in

For ticketing query please call “8147700609 – Rocky Das


April 26
10:00 am - 5:00 pm


The Raintree Hotel, 636, Anna Salai Thousand Lights West,Gopalapuram
Chennai, Tamil Nadu 600035 India
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