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NASSCOM Design4India – Designing for Humans, not Users – exploring an empirical model

October 10, 2019 @ 9:00 am to 1:30 pm

Designing for Humans, not Users – exploring an empirical model

Design Coach

Srinivas Chinta – CEO & Chief Designer, Prabal Design

Why you should attend

Beyond tangible expectations, there are a lot of emotions that influence people while they use a product. An honest identification of such expectations and emotions enable us to design products that people love to engage with. Through this workshop, we shall explore various ways of identifying these emotions that play a major part within the given context of usage. We would look at the aspect of differentiating a user from a human – an individual with aspirations and emotions. And not just that, we shall explore an empirical model.

Who should attend the workshop

Design Practitioners and Innovators

Key Takeaways

  • How to ensure that we capture the real needs and issues within the available scope.
  • Making use of small incremental design progression without diluting the overall value
  • Designing for humans in the enterprise design context

Where:  T-Hub
T-Hub, IIIT-Hyderabad Campus
Telangana 500032

When: 10th October 2019, 9:30 AM – 1:30 PM

Registration details:

Limited seating capacity. Tickets are available on a first come, first serve basis!
Group Discounts 10% are available for 3 or more registrations from the same organization.
Reach out to us at
For ticketing query please call “8147700609 – Rocky Das”


October 10, 2019
9:00 am - 1:30 pm


T-Hub, IIIT-Hyderabad Campus, Gachibowli
Hyderabad, Telangana 500032 India
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