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Storytelling For Entrepreneurs & Business Leaders

January 28 @ 9:30 am to 12:30 pm

As competition intensifies, power shifts from businesses to consumers, and differentiation becomes increasingly elusive, Winners will be defined by connection & customer experience rather than technology & process.

We are all very well trained on left brain, analytical phenomenon: Systems, Processes, Technology, KPIs, ROI, Analysis, Metrics. But can you generate passion and emotions with just data & logical arguments? No, you need to be a Storyteller. Facts do not win hearts. Stories do.

Stories are a direct channel to the Heart. Stories help you tap into their imagination, emotions, creativity. Stories inspire others to follow your lead. Storytelling makes technology human. Facts do not win hearts. Stories do.

You need Storytelling to win. Except there is one problem. Storytelling is an art. But you & I are not artists. You & I need a process.

“If there’s one piece of advice I could go back to give myself, it is to concentrate on that storytelling part” — Stewart Butterfield, Founder Flickr and Slack

I ran Technology, Analytics & Global Services businesses my whole career, I understand. StoryProcess is a Process to build engaging Stories. Designed for engineers by an engineer. A process we can learn and apply predictably to tap into emotions, imagination & creativity, create delightful human connections, and build a great company.

“Today, if you want to succeed, you also have to be a good storyteller.” — Richard Branson

  • What the Session will Cover

    Overview of skills that help you leapfrog the industry and provide tools necessary to apply them

    • Engaging Pitches that will be remembered – and compel action
    • Structure a Product story that clarifies the roadmap, aligns the org, and inspires users
    • Connect with non-tech CxOs
    • Craft an effective elevator pitch
    • Demos that make your users want the product
  • About

    TL-DR: Built & run Products & knowledge services businesses. Founded NASSCOM DeepTech Club. Formally mentored several entrepreneurs including a software product unicorn.

    Track record as a technology entrepreneur, business builder, and mentor, helping professionals & entrepreneurs build valuable businesses.

    Currently serve as a Venture Partner for Omnivore, a 1000cr VC fund focussed on backing innovative technologies disrupting food & agriculture. Previously Founded BankSmarts, an analytics platforms company; was President of marketRx India (acquired by Cognizant); VC at Infinity Ventures (technology investments including IndiaBulls and India Games); and Founder & CTO of EZPower Systems (Philadelphia-based Enterprise software company, now a part of Oracle).

    Led the Analytics Practice as VP at Cognizant; and has been on the Advisory board of emerging companies including Druva (one of India’s first Product unicorns), Power2SME, FieldAssist, Workozy, Survaider and Authbridge.

    Member of the Board at TiE Delhi, Founder & lead mentor of the NASSCOM Deep Tech Club, member of NASSCOM Product Council, and was earlier Chair of TiE Entrepreneurship Nurturing Program. Have a B. Tech. from IIT Delhi.

  • Participant Reactions from Previous Sessions

    “I attended your session yesterday at the NPC 2019 in Bangalore. I have heard of Story Telling as a concept but experiencing it live with you was a mind blowing and absolutely fantastic experience”,Vijay Balakrishnan, CMO, Greytip Software

    “It was probably the best session I attended at NPC 2019 – insightful, simple & thought provoking” Ranjan Goenka, MD, PDS Infotech

    “An awesome story telling session by Subinder Khurana. Brilliant story telling process outlined. It was an outburst of emotions, laughter, empowerment. Absolutely enjoyed.” Gangadhara Jaladanki

    “Pretty crisp, clear and institutionalizable.” Raju Rajasekaran, Kumaran Systems

    “I was awestruck by your presentation at Nasscom Product Conclave.” Prashanth Tavalam, Product Leader, Dell

    “The session helped me self introspect and relook at the way I present. Highly recommended for all professionals” Priya Mary Mathew, Vice President, Societe Generale

    “Very nicely conducted workshop, lucid and effective to the core.” Amit Shukla, Vice President, MakeMytrip

    “I loved the sessions, it was really refreshing and brought across a really important reason why great companies are great.” Ankit Ladhania, Founder, Tripock Infotech

    “Beautiful way to explain the story telling process, the ‘how’ part was nicely explained.” Pankaj Poddar, CEO, Cosmo Films

    “Very informative and relevant. Definitely needs to be a part of every management curriculum.” Shweta Singh, Country Head, EUI

    “One of the best workshops I’ve attented in a while. Why: 1. You practiced what you preached. 2. Used relatable examples; didn’t alienate the audience. 3. Personally, liked the ‘nerdy’ approach” Chetna Parekh, Founder & Head Chef, Merak Co.

    “You brought your concepts to life through your structuring and conducting of the workshop. That’s the best case study.” Kamal Kasi, Axtria

    “Lucid, easy to follow and very engaging. The session gives me tools I can start using today to get better at storytelling. “ Vaibhav Kanwal, Expedia Group

    “StoryProcess having an application in solutioning is an eye opener. A very fundamental process, explained wonderfully.” Jainendra Singh, DMI

    “I will sum up my experience with one thing that I have learned, I have actually made up/composed my sales story ” Anirban Mitra, SOA IT Solutions

    “One of the best session that I have attended in my life. Must implement in my day to day life. Would recommend each & every person to attend it” Vimi Nijhawan, VP, NTT Data

Initiative Lead & Lead Mentor,NASSCOM Deep Tech Club


January 28
9:30 am - 12:30 pm


NASSCOM Head Office, Plot no: 7-10, Sector-126, Noida, UP + Google Map