Jun
29

How to align Your Sales and Marketing Functions

Created by SRIKANTH SRINIVASAN on Jun 27, 2016

Wednesday, June 29, 2016 at Hotel Hyatt, Chandigarh

Starts at 2:00 PM · Ends at 4:30 PM, IST (Asia/Calcutta)

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How to align Your Sales and Marketing Functions

The lack of alignment between sales and marketing functions in an enterprise is an age-old problem, frequently lamented, yet rarely addressed or solved. A new survey shows the lack of alignment is actually becoming a bigger problem today and the dis-connect is having a direct effect on top and bottom line performance.

 

This is a feedback from about 1000 Sales and Marketing Professionals - 55% of Sales professionals said they want better quality leads from Marketing, while 34% of Marketing professionals said they want better lead follow-up from sales. So how do you get your sales and marketing teams in the same room, speaking the same language, and moving in the same direction?

 

NASSCOM Chandigarh brings to you an exclusive session on how to align your sales and marketing functions to drive revenue, increase profits, improve ROI and delight customers.

 

Look forward to your presence.

Warm Regards,

Saumya Puri

NASSCOM Chandigarh

Also follow us   #mksalesnasscom

Our Esteemed Speakers

Krishnan Chatterjee, Chief Customer Officer, Beyondigital at HCL Technologies

https://in.linkedin.com/in/krishnanchatterjee

Ashish Sehdev, Senior Director & Markets Leader, Everest Group

https://in.linkedin.com/in/ashishsehdev

Samar Singla, Founder at Click Labs. CEO at Jugnoo

https://in.linkedin.com/in/samarsingla

Kunal Nandwani, Founder and CEO at uTrade Solutions

Dr. Suresh K. Chadha, Professor & Chairman, University Business School, Panjab University

 

   Registrations

This is an Exclusive Session for NASSCOM Members

 

 

  Programme

Time

Program Agenda

2:00pm – 2:30pm

Registration

2:30pm – 2:40pm

Welcome Note by NASSCOM

2:40pm – 2:55pm

Context Setting by Ashish Sehdev, Senior Director & Markets Leader, Everest Group

2:55pm – 3:25pm

Keynote Address by Krishnan Chatterjee, Chief Customer Officer, Beyondigital at HCL Technologies

3:25pm – 4:30pm

Panel Discussion on Key Challenges and Success Factors - How can Sales and Marketing functions collaborate

Followed by Q & A

4:30pm onwards

Networking over Hi-Tea

Hotel Hyatt, Chandigarh