SMB Connect “Every Dark Cloud Has a Silver Lining”

Created by NASSCOM Community on Aug 5, 2016

Monday, August 22, 2016 at Ahmedabad

Starts at 9:00 AM · Ends at 6:00 PM, IST (Asia/Calcutta)

  • NASSCOM Community

Software is eating the world. Mechanical is making way for digital across the board (watches to automobiles, etc.). Our Small and Medium Businesses (SMB) have come to realize that technology is the way forward for their business. However, isn't it scary to comprehend given that there have been epic software failures in the past leading to catastrophe. Can we imagine our businesses running on software without bugs?


India is growing, and small and medium businesses are big contributors of this growth story. The timing seems to be right for technology adoption with all the enabling factors falling into place. Businesses realize that Technology is a no brainer for future growth. However, we still need to answer 'how can technology make our small and medium businesses more efficient and help them explore better opportunities'. Globally, the success rate of software projects is just 32%. And India is no different! Why do software projects continue to fail?


There are various elements of Software - Products, Platforms, Bespoke solutions. What is the right thing for our SMBs? What does Cloud mean to SMBs? How can we help our SMBs to 'Be an Informed Buyer'?