Greetings from NASSCOM! Hope you are well.
In a cross channel world, where B2B buyers (and increasingly B2C) research Products & Services online, mapping the customer journey and moving the buyers towards a sale or conversion requires a combination of sales and marketing teams, systems and processes.
B2B marketing is about customer journey, lead nurturing and lifecycle marketing while B2C is about sending timely messages to right target segments. The two are now merging as B2C marketers want to be able to treat each of their millions of individual customers as unique. Marketing Automation helps to achieve both these goals.
This is where technology comes in and helps combine Sales /CRM systems, Marketing Automation and Data into a Single Lead / Customer “view” that help increase conversions and sales. This session will focus on how & what Marketing Automation can do to your organisation.
To know more on all this and how organizations can leverage technology that can help sales and marketing teams work together to increase conversion, revenue and profits, NASSCOM brings to you an exclusive session on Marketing Automation : How does it force Sales and Marketing teams to work together towards increasing revenue/profits/pipeline on 19th August at Hotel Leela Palace, Royal Ballroom, Old Airport Road, from 2:30 to 5:00 p.m.
To register for the session kindly register HERE
The agenda of the session is as below
| Programme |
|2:30pm – 3:00pm||Registrations|
|3:00pm – 3:10pm||Welcome Note by NASSCOM|
|3:10pm – 3:20pm||Introductory Address on the NASSCOM Sales & Marketing Special Interest Group|
|3:20pm – 3:50pm||Keynote Address |
Marketing Automation: How does it force Sales and Marketing teams to work together towards increasing revenue/profits/pipeline.
Sumit Virmani - Vice President & Head Marketing, Infosys
|3:50pm – 5:00pm||Discussion on|
Best Practices, metrics and scoring models for Implementation of Marketing Automation”
Ankush Garg - Pentaur Technologies
Karthik Sathuragiri - Director, Akamai Technologies
|5:00pm onwards||Networking over Hi-Tea|
Looking Forward to welcoming you at the session
For any queries kindly write to firstname.lastname@example.org
With Warmest Regards,
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