Aug
19

NASSCOM Sales & Marketing SIG

Created by SRIKANTH SRINIVASAN on Aug 12, 2016

Friday, August 19, 2016 at Hotel Leela Palace, Royal Ballroom, Old Airport Road, Bengaluru

Starts at 2:30 PM · Ends at 5:00 PM, IST (Asia/Calcutta)

  • SRIKANTH SRINIVASAN

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In Association with

 

Marketing Automation

 

 

Dear Leader,

Greetings from NASSCOM! Hope you are well.

 

 

In a cross channel world, where B2B buyers (and increasingly B2C) research Products & Services online, mapping the customer journey and moving the buyers towards a sale or conversion requires a combination of sales and marketing teams, systems and processes.

 

 

B2B marketing is about customer journey, lead nurturing and lifecycle marketing while B2C is about sending timely messages to right target segments. The two are now merging as B2C marketers want to be able to treat each of their millions of individual customers as unique. Marketing Automation helps to achieve both these goals.

 

 

This is where technology comes in and helps combine Sales /CRM systems, Marketing Automation and Data into a Single Lead / Customer “view” that help increase conversions and sales. This session will focus on how & what Marketing Automation can do to your organisation.

 

 

To know more on all this and how organizations can leverage technology that can help sales and marketing teams work together to increase conversion, revenue and profits, NASSCOM brings to you an exclusive session on Marketing Automation : How does it force Sales and Marketing teams to work together towards increasing revenue/profits/pipeline on 19th August at Hotel Leela Palace, Royal Ballroom, Old Airport Road, from 2:30 to 5:00 p.m.

 

 

To register for the session kindly register HERE

The agenda of the session is as below
 
                                                                   Programme          
TimeProgram Agenda
2:30pm – 3:00pmRegistrations
3:00pm – 3:10pmWelcome Note by NASSCOM
3:10pm – 3:20pmIntroductory Address on the NASSCOM Sales & Marketing Special Interest Group
3:20pm – 3:50pmKeynote Address

 

Marketing Automation: How does it force Sales and Marketing teams to work together towards increasing revenue/profits/pipeline.

 

Sumit Virmani - Vice President & Head Marketing, Infosys

 

3:50pm – 5:00pmDiscussion on

 

Best Practices, metrics and scoring models for Implementation of Marketing Automation”

 

Ankush Garg - Pentaur Technologies
Karthik Sathuragiri - Director, Akamai Technologies
 
5:00pm onwardsNetworking over Hi-Tea

 


Looking Forward to welcoming you at the session
 
For any queries kindly write to ranjana@nasscom.in and archana@nasscom.in

 

With Warmest Regards,

Ranjana Karunakaran

Also follow us on twitter@mksalesnasscom

NASSCOM Community site
https://community.nasscom.in/community/discuss/smsig

Ranjana Karunakaran
NASSCOM, Bengaluru

Hotel Leela Palace, Royal Ballroom, Old Airport Road, Bengaluru