Friday, September 16, 2016 at Hotel Westin
Starts at 2:30 PM · Ends on Oct 16, 2016 at 5:30 PM, IST (Asia/Calcutta)
Today, a brand means much more than just your logo. The real challenge is to move beyond the graphic symbols and metaphors and get your potential customers recognize and value your brand. But the oft- repeated-question is, “I'm in the B2B space. Is branding relevant for me?”
A strong B2B brand benefits the entire company and serves as a bridge and between your company and its customers. B2B CMOs must create a brand experience that spurs rational and emotional preference, relevance, and consideration throughout the buyer's journey. If that sounds like a challenge for your brand today, you should plan to attend the NASSCOM Marketing Forum “Masterclass on Building B2B Brands”.
Only for NASSCOM Members (maximum 2 participants per company). There is no fee involved to attend this event.
CLICK HERE to book your seat.
- Prakash Dharmarajan ((popularly known as PD)
Founder at ThoughtfloPrakash Dharmarajan (popularly known as PD) - a brand thinker, executive coach and idea facilitator. PD is the founder of Thoughtflo, a consulting venture that facilitates strategic thinking and creativity using diverse tools including theatre and storytelling. Prior to founding Thoughflo, PD was President, Ogilvy & Mather, Chennai where he worked with some of India’s leading brands including Cadbury, Coca Cola, Vodafone, Cavinkare, Parryware Roca, ITC and Dabur. In his previous stints in advertising, brands he handled include Nescafe & Sunrise (Nestle), Alpenliebe & Chlormint (Perfetti) and Bacardi.
Velachery Chennai India