Sep
23

Webinar on “Becoming the Colonial Cousins: How Marketing and Sales can complement each other to Generate Business”  

Created by SRIKANTH SRINIVASAN on Sep 20, 2016

Friday, September 23, 2016 at Please join the Webinar at https://attendee.gototraining.com/r/8619109410934081281

Starts at 2:30 PM · Ends at 3:15 PM, IST (Asia/Calcutta)

  • SRIKANTH SRINIVASAN

Please register in advance for the Webinar 'Becoming the Colonial Cousins: How Marketing and Sales can complement each other to Generate Business' to be held on

Friday, September 23, 2016 2:30 PM - 3:15 PM IST at:

https://attendee.gototraining.com/r/8619109410934081281

  • Generating business for the organization is the one and only goal for marketing.  Period.
  • However the motherhood statement turns out to be somewhat suspect. The two functions who should otherwise synchronize their goals and actions seamlessly struggle to work together
  • Together , they can better understanding customers, customize value propositions to segments, speed up the sales process by supplementing value messages, meaningful brand and sales campaigns, negotiate complex organizational process to “make it happen”  are some steps to ensure the business grows for the organization

Some snippets on what would be discussed -

  • Account based marketing and sales approach
  • Revenue targets for marketing teams
  • Lead generation at the heart of the discussions
  • Customer centered language
  • Competition intelligence system
  • Sales team as brand ambassadors

Webinar by    Sunder Prahlad Madakshira, Head of Marketing, Edgeverve

 

Note: After registering you will receive a confirmation email containing information about joining the training.

 

Look forward to your presence.

Warm Regards,

Srikanth Srinivasan

NASSCOM

 

Please join the Webinar at https://attendee.gototraining.com/r/8619109410934081281